Google My Business:

Did you know Google is more than just a search engine? It is also a directory, and a great one at that for small businesses.

Even if you’re a business located in a specific geographic region - SEO (search engine optimization) is an effective way to drive traffic to your storefront or website.

Whether a service provider or retail location here are several easy to implement tips that all local business can use to land more customers in the coming year.

Video production is a great way to engage and expand an audience, whether it is for a blog, website or business venture.

Customer (business or individual) behavior is rapidly changing. A wealth of knowledge is immediately available to people, just a swipe or click away. Laptops, tablets, and smartphones have changed the game, and it’s not going to change back. The customer is in control by doing most of the leg work formerly done by Sales, putting the ball in Marketing’s court.

The line between Sales and Marketing used to be bold. Neither could, or wanted to do, the other’s job. Now, that line is blurring as potential customers are armed with more information - companies must evolve or perish. In order for the salespeople to have a chance to do their jobs, a shift to persuasive marketing is necessary. Sales and Marketing need to work more closely together to create a direct path to purchase for the customer. In turn, this new integration will maximize revenue.

This post addresses the top 5 questions asked about inbound marketing.

As Digital marketers, the Avanti team spends a lot of time in search engine land but more specifically, following and measuring traditional organic search results. Over the past months there have been shake-ups to search engine results pages - and when we talk about search engines, we’re referring to the powerhouse Google.

In case you haven’t heard, Google has come out with an update called Pigeon, which for the most part has affected how Google uses and determines a searchers location. 

You’ve probably heard the term SEO or Search Engine Optimization thrown around quite a bit these days. It’s the constantly changing process of getting your website found by search engines such as Google, Bing, Yahoo and others.

We get a lot questions about video. The most frequent questions is: what is the best length for my video?

Length matters when it comes to video. Every video should have a specific purpose for its intended audience and the videos should focus on quality content that is:

• visually appealing,
• engaging
• educational enough to hold peoples attention.

The print vs digital debate has been ongoing for several years now.

We’re now at the tipping point and beginning to see the shift in this marketing industry. Just take notice of how many people are using their smartphones, tablets or computers daily to search for products or services and the decline in reading a newspaper, magazine or junk mail.

Why should your business leverage the power of video?

Businesses have been shifting their dollars towards content marketing and more and more of these companies are investing in video for their marketing efforts.