Developing a plan to reach your target audience, such as customers who may need a new roof, is one of the priorities of your business. There are several channels you can use to reach consumers, such as direct mail, digital marketing, reputation monitoring, and video production. Learn more about these plans and how to find the right strategy for your roofing business.
As a small business owner, you need to know that your online reputation is how your business is viewed in the marketplace. Future customers are relying on your online reputation to decide whether or not they should do business with you, and it’s vital to future growth to grow a positive online reputation and protect it.
Strategic Marketing: Lessons from Donald Trump
Unless you’ve been living under a rock for the last several months, you’ve doubtless fallen victim to the tsunami of media coverage surrounding the most outrageous, bizarre, disturbing, and entertaining personality in recent political history – the star and frontrunner of the Republican primary race for the presidency – Donald Trump.
Though that's a bold title, it may not be as crazy as it sounds. Millions of people search online for products or services and companies spend billions every year on getting found. But for some, that is turning against them.
As a business owner you're faced with the challenge of generating new business and attracting potential buyers everyday. Generating leads - both high in quality and quantity - should be an important objective when trying to grow your business. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.
Even if you’re a business located in a specific geographic region - SEO (search engine optimization) is an effective way to drive traffic to your storefront or website.
Whether a service provider or retail location here are several easy to implement tips that all local business can use to land more customers in the coming year.
You might think that online reputation management isn’t something you should concern yourself with. I'd implore you to reconsider that thought!