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Philadelphia Video Production; 5 CONSIDERATIONS WHEN CHOOSING A Company

Aug 10, 2016 10:35:44 AMBy David McManus Posted in Video Marketing, video seo, Video Production, Video production tips

Video is used everywhere nowadays. Long gone are the days when it was a medium just for the television. Which is a good thing because small companies can now use video technology to promote their business in creative ways instead of wasting a small fortune on TV advertising. 

Sure TV advertising might be worth something for a huge company like Procter & Gamble (who spent 4.5 billion on TV advertising in 2014) but most small companies don't have a budget of a country, which is basically what it costs to produce a television spot and buy the air time as well. The companies that rely on television advertising are quickly disillusioned by the questionable demographics Nielsen provides and the low return on investment the spot actually delivers. That's why P&G cut their TV ad spend over $500 million in 2015 and shifted that to a digital marketing spend...simply because it believes online ads deliver a higher return on investment than TV or print.

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Topics: Video Marketing, video seo, Video Production, Video production tips

How to shoot 360° video

Jul 7, 2016 6:00:00 PMBy David McManus Posted in Small Business Marketing, Video production tips, Video Production, Video Marketing, Post Production, Broadcast Video, video seo

As mentioned in the previous post, we've been excited about 360 video for a while and the impact it is going to have on content for businesses, broadcasting and gaming worlds.

Our last post on 360° video showed examples of pictures and video, each of which were deployed and utilized in different ways. The process of creating a 360 video is a bit more involved than creating a conventional video and more involved than just taking a 360 photography. While experimenting with this technology we put together a three part series of videos that shows how we shot and edited our 360 videos...this post is about how to shoot 360 video for your business.

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Topics: Small Business Marketing, Video production tips, Video Production, Video Marketing, Post Production, Broadcast Video, video seo

What really matters to consumers when producing video

Jun 24, 2016 11:00:00 AMBy David McManus Posted in Video Marketing, video seo, Video production tips, Post Production, content marketing, Blogging, Marketing Trends, Online Video, content, Video Production

What is the true purpose of a company video? Some would say to sell a product, service or idea. Are they wrong? Ultimately no, but the true purpose goes much deeper than that.

Anyone can pick up their smart phone now days or hire a video production company to produce a single video about a business. But the truth is, no one cares about your business. 

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Topics: Video Marketing, video seo, Video production tips, Post Production, content marketing, Blogging, Marketing Trends, Online Video, content, Video Production

Amplify Your Content: How to Get Your Content Found Online

Jun 2, 2016 9:30:00 AMBy Jeffrey Carroll Posted in Branded Network, Video Production, IFTTT, Amplify Your Content

More companies are switching to content marketing strategies than ever before.To accomplish this these companies are creating premium content in a variety of different ways. Some of these strategies include writing blogs, producing videos, press releases, creating e-books and designing infographics. But what happens after you have created this awesome content? How will you get your ideal customer to see it and how will you get them to engage?

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Topics: Branded Network, Video Production, IFTTT, Amplify Your Content