What is the true purpose of a company video? Some would say to sell a product, service or idea. Are they wrong? Ultimately no, but the true purpose goes much deeper than that.
Anyone can pick up their smart phone now days or hire a video production company to produce a single video about a business. But the truth is, no one cares about your business.
Local SEO is a powerful way to promote your business, especially if you are a service provider. Local SEO can help you attract leads and reach potential customers.
Blogging is hard; there is no doubt about it. It’s even harder creating a successful blog as a whole. So don’t give up hope if your blog doesn’t seem to be doing what you need it to be doing because this isn’t a new concept. Seven years ago, Technorati projected that 95% of blogs were unsuccessful because of their authors neglecting them. How can we save our blogs from abandonment?
You have blogs, newsletters, podcasts, hopefully video and products / service information that targets a broad general audience. However, when you really think about it, how is that working out for you as a content marketing strategy?
Ask yourself, “Who is the audience I am trying to reach with my services?”
Content. Content. Content. We talk about it a lot as inbound marketers, but we are not taking it as
seriously as we should. Only 44% of B2B marketers have a documented content strategy, and only 39% of
B2C marketers have one. Content is the foundation of inbound marketing so there should be nothing stopping any of us from creating a dynamite content strategy. The question is, why should we be spending so much time on something so fundamental? Here’s why:
One of the most modern content marketing strategies today is posting photos or images of your products on different online outlets, especially social media sites. Giving potential customers a detailed view of your product, accompanied by reviews or general comments from past customers, can be extremely beneficial in sales. With a good picture and other’s validation an appreciation of your product is developed prompting the buyer to a point of action.
To blog, or not to blog, that is the question. The answer is not so simple. Blogging can fuel your business by boosting search engine traffic, and can provide positive returns on investment. But, it’s not your only option. There are alternatives out there. For instance, you can promote online contact and activity information on a dedicated page on your website. Then you can spend your time on social networks and communities such as Facebook, Twitter, Google+, LinkedIn, reaching your target audience through posts, comments, and engaging content. There’s a network or online community for every niche market and industry. Blogging is not right for every business, and therein lies the quandary – is it right for your business? How are you to know?