I'm sure you've heard the term Search Engine Optimization. Which is the process of getting your site ranked on search engines. A website is not just the face of your business, it's a way to get new customers to your business. But before you can get any new customers through your website, your company (website) will need to rank on search engines. Ultimately your goal should be to get on the first page of Google. Ranking on the first page of Google is easier said than done but to do it, you can deploy two SEO methodologies.
Inbound marketing vs outbound marketing. What is the difference between the two and which one is better for your business?
Whichever industry you work in, you have a choice when it comes to marketing your business - using the inbound marketing process or outbound techniques.
Any business owner or sales person can tell you that: NO new leads = NO new business. Without sales, you don't exist.
Lead Generation is tough for any business, especially when they have little experience or time to execute a proper strategy. Advertising is questionable, cold calling doesn't work and the only certainty is a business needs new leads to survive and grow.
Unfortunately, since most new businesses have little experience in generating new leads, they make the mistake of signing up for online service directories or buying space in one of those coupon publications in hopes that it will help in generating leads. Sadly, only after spending their money on these services, will they realize how poor the quality and consistency of these supposed "leads" are.
Whether you just started your tree care and tree removal service or have been established in the tree industry for a while, one thing is for sure, it's a highly competitive industry.
In the past two years (since we wrote our earlier post) we've seen an explosion of new tree care service companies popping up (and that's just in the small region of southeastern PA, Delaware and NJ).
Just Google the word tree service and you'll get multiple pages of tree service companies competing with each other for business in any metropolitan region.
Strategic Marketing: Lessons from Donald Trump
Unless you’ve been living under a rock for the last several months, you’ve doubtless fallen victim to the tsunami of media coverage surrounding the most outrageous, bizarre, disturbing, and entertaining personality in recent political history – the star and frontrunner of the Republican primary race for the presidency – Donald Trump.
Local SEO is a powerful way to promote your business, especially if you are a service provider. Local SEO can help you attract leads and reach potential customers.
Blogging is hard; there is no doubt about it. It’s even harder creating a successful blog as a whole. So don’t give up hope if your blog doesn’t seem to be doing what you need it to be doing because this isn’t a new concept. Seven years ago, Technorati projected that 95% of blogs were unsuccessful because of their authors neglecting them. How can we save our blogs from abandonment?
One question we get often when talking to business owners is. Should I invest in SEO or content marketing?
Why should industrial manufacturers and distributors start to think like a media company?
It's hard not to notice that video content dominates our daily lives nowdays when it comes to communication strategies. Content, in particular video content, plays an important role in any marketing strategy and can have a dramatic effect on the sales cycle. In an industry that relies a lot on demonstrations, trade shows and word of mouth to acquire business, manufacturers and distributors of Industrial equipment stand the most to gain through producing content.
Content. Content. Content. We talk about it a lot as inbound marketers, but we are not taking it as
seriously as we should. Only 44% of B2B marketers have a documented content strategy, and only 39% of
B2C marketers have one. Content is the foundation of inbound marketing so there should be nothing stopping any of us from creating a dynamite content strategy. The question is, why should we be spending so much time on something so fundamental? Here’s why: