The cost to get a customer is always on the rise, and attracting new customers is becoming increasingly difficult and costly.

Topics: Small Business Marketing, Lead Generation, Ice Cream Marketing, Amplify Your Content, Family Owned Businesses, Advanced Targeting, Branding

Video content is one of the most powerful tools a business can deploy to connect with and educate its audiences. Long-form videos offer a great way to introduce and inform viewers about a brand, product, or service, while short-form videos can showcase a brand’s personality in a fun and engaging way. Research indicates that video content improves users' understanding of products or services, and helps drive website traffic.

Topics: Video Marketing, Inbound Marketing, Lead Generation, video seo, Video production tips, Post Production, Online Video, Video Production, Amplify Your Content, Advanced Targeting, Content Marketing Company, digital marketing

In our era of digital domination, home service companies, such as Tree Services and Roofers are rediscovering the success of a traditional marketing approach: Direct mail. While marketing online offers extensive benefits, direct mail campaigns provide an additional personal touch that resonates deeply with your neighbors. Direct mail can be used as a stand-alone marketing piece or can be combined with digital to double the impact of your efforts.

Topics: Local Search, Lead Generation, Marketing Trends, Advanced Targeting, digital marketing, Direct Mail, Branding

 

Phone calls might seem like an outdated concept compared to texts, emails, and other digital communications. However, when you need immediate assistance or information from a company, phone calls are invaluable. They provide a direct line for booking services and connecting with potential customers, making them a crucial tool for businesses. Many companies view incoming calls as their primary means of engaging with leads and closing sales.

Topics: content marketing, Closed Loop Marketing, Sales and Marketing, Call to Action, Advanced Targeting, Content Marketing Company, tree service leads, digital marketing

Loyal customers not only provide a steady stream of revenue but also become brand ambassadors who can help attract new customers. 

Topics: Sales and Marketing, Marketing Trends, Ice Cream Business, Call to Action, Amplify Your Content, Content Marketing Company, Display Ads, Community Service

 

Creating high-quality content is the cornerstone of effective SEO strategies. Good content not only attracts and engages your audience but also significantly boosts your website's search engine rankings. In the competitive digital landscape, it’s essential to prioritize content that adds value and is well-optimized for search engines.

Topics: Lead Generation, content marketing, Marketing Trends, Rankings, content, Amplify Your Content, digital marketing

You are a business aiming to boost customer engagement, drive sales, and foster loyalty. What are the benefits of techniques such as geo tracking, customer list and loyalty programs and the impact they have on businesses that utilize them versus those that do not?

Topics: Social Media, Mobile Marketing, Marketing Trends, digital marketing

 

Remarketing, also known as retargeting, is a digital marketing strategy that holds immense value for manufacturing and equipment distributors. It's not just about getting visitors to your site; it's about converting those researchers into buyers. By presenting targeted ads to individuals who have interacted with your brand but haven't taken the desired action, remarketing aims to reignite their interest and guide them back to your business.

Topics: Small Business Marketing, Mobile Marketing, Sales and Marketing, Marketing Trends, content, digital marketing

Today, the significance of online reviews cannot be overstated when determining the online success of any business. Positive reviews elevate your standing in search, drawing in fresh clientele, and instilling trust in your brand. Conversely, negative reviews can prove detrimental.

Topics: Local Search, Reputation Management, Lead Generation, SEO, Marketing Trends, Rankings