Nearly all consumers today look for new products and services online. They find new companies by searching Google, sifting through Google Business Profiles, and browsing social media platforms. A good digital marketing strategy helps you to build up a solid online presence so you become the most well-known local business in your industry.

One of the great things about marketing today is that more options than ever are available to small business owners. One of the biggest struggles then becomes deciding on what option is best for your local business. You want your dollar and time to go as far as possible by targeting the right people and prospects. Direct mail campaigns are now one of the ways business owners in the home services industry are connecting with customers.

As a roofing contractor, you may find that getting new customers is one of the toughest part's of the business. Word-of-mouth referrals are wonderful, but they're few and far between to sustain your business. The most effective way to bring in new customers is a combination of digital and traditional marketing focused on your local area. The following three strategies can help attract new customers to your roofing business.

There are many different factors that determine a successful business strategy. One critical element in the success of your business is your online reputation management.

Reaching new customers and informing current ones of all the services available from your company is essential for your business in the online world. Especially true for roofers. Developing effective strategies to reach new customers requires a business owner to understand the various mediums that can be used to help them do this. Read on as we take a look at how to create an effective plan for your business’ marketing needs.

People are realizing the benefits of working in a skilled trade and competition is becoming fierce. To become successful, and beat your competition you will need to market your services both online and offline. There are a lot of strategies to get your roofing business found by customers and one of them is SEO. But the question is, do you need to hire an SEO service provider to help get your business get found online?

Display ads can be a great way to reach new customers and generate leads for a small business. But if ads are to be successful, you need to make sure that it converts. Here are five tips for creating high-converting display ads that will help you achieve your marketing goals.

Search engines have revolutionized the way people look for local services and businesses. Instead of checking the newspaper, adverts or bulletin boards in shops, most people look for experts online. For this reason, businesses that want to expand their operations must advertise online using local SEO principles. For service companies like roofers, contractors, tree services or dumpster rental companies, marketing can bring a whole new generation of customers.

Maybe it is a secret, that online advertising is one of the best ways to reach new customers. Yet many local service businesses, such as roofers, are still not taking advantage of this powerful marketing tool. Even if you are currently running print, digital, or direct mail campaigns. Here are some reasons your roofing business should be running digital ads.

Every business owner in the service industry knows the importance of getting the word out there about what their business offers and what sets them apart from the competition. With different mediums such as direct mail or digital marketing available to reach your prospective customers, developing a strategy that best benefits your business is essential. Let’s take a look at the benefits of each of these mediums versus the other to help you strategize for your business.