Google My Business is now Google Business Profile. As if it wasn't confusing enough, Google is looking to bring much of the business profile out of Google My Business and into Google Search and Maps.

Are you getting the most out of your marketing efforts for your business? If not, keep reading because this blog post is going to give you some insight into our call tracking system and how to implement it in your business.

Local search engine optimization is ever-evolving as new algorithms are released, your software updates, and best practices change. Local business owners have to stay vigilant to compete for the top stops in search engine local results on both mobile devices and desktops.

Do you have a business that serves one or several local areas? 

Your run-of-the-mill website SEO won't bring the impactful results of local search engine optimization. And local SEO is what you need to be found by new customers in your area.

K.I.S.S...keep it simple stupid. It's an acronym you've probably heard or even told yourself at one point to never over complicate things and keep it simple. This adage can hold true for many things in life including marketing techniques to enhance your tree service company.

You've got 99 problems but a branch isn't one of them. If you're running a tree service company, the easiest part of your day is actually taking the branch or tree down. As a business owner, you've got 99 other problems that you have to deal with before you even step onto that lawn and start the chainsaw.

Working in the tree care industry requires problem resolving that can be both difficult and expensive. On any typical day there are many potential hazards that could go wrong and problems that could arise. You're dealing with heavy materials, dangerous equipment and sometimes less than perfect employees and customers.

We could list all 99 problems that you have but let's stay positive and list some solutions to some of the 99 problems you face every day.

If you're the owner of an tree service company or working as a team leader of a tree crew then you may sometimes feel that position as a leader takes up too much of your time, never leaving you enough hours in the day to address your own work. It might seem you are always helping your team solve problems and address issues rather than fulfilling your own duties and responsibilities. As the team leader of your tree care team, you have to take on the responsibility of helping your crew in every possible way in every unique situation, as only you are positioned to help the team like no one else can. Here are some tips to motivate your tree crew to solve problems for themselves.

The ongoing long term success and profit of any tree care business relies on finding and converting new customers. That’s why lead generation or marketing is necessary to your tree service business. Because without one or the other (or both), you won’t get in front of new customers. So, when you do get in front of a potential customer, it’s important to maximize that lead/opportunity and not waste it.

So you’ve been trying to build and grow your professional tree removal business for years, but every season there’s a new guy who buys a chainsaw and a pickup truck and starts under-bidding you on jobs, stealing your potential customers. It’s a frustration we hear often from established and professional tree removal companies - because any body can call themselves a tree company, it’s getting harder and harder to compete.

Though there are many different services and niches in the tree care profession, in the mind of the consumer, most tree removal companies and services are the same. That’s a problem for you if you own a tree service business because anybody who buys a chainsaw and a pickup truck can call themselves a tree service company and underbid you on every job.