Content marketing is a great way to generate quality leads and get consumer buy in for industrial manufacturers or industrial distributors. When you have all the pieces in place and put in the consistent work to produce the right kind of industrial content, you begin building real value to your customers and potential customers alike.
Video is used everywhere nowadays. Long gone are the days when it was a medium just for the television. Which is a good thing because small companies can now use video technology to promote their business in creative ways instead of wasting a small fortune on TV advertising.
Sure TV advertising might be worth something for a huge company like Procter & Gamble (who spent 4.5 billion on TV advertising in 2014) but most small companies don't have a budget of a country, which is basically what it costs to produce a television spot and buy the air time as well. The companies that rely on television advertising are quickly disillusioned by the questionable demographics Nielsen provides and the low return on investment the spot actually delivers. That's why P&G cut their TV ad spend over $500 million in 2015 and shifted that to a digital marketing spend...simply because it believes online ads deliver a higher return on investment than TV or print.
Okay, love is a strong word but people do not hesitate in using it when describing things that they...well like, a lot. So, when people are looking to get work done on their home and they land on your contractor website, you need to put your best face forward. Having a website that is properly optimized, designed with mobile in mind and able to generate leads will set your site apart from all the other contractor websites in your region.
Okay, now that you have some footage shot with your 360° camera, you'll need to edit the footage into a completed piece. When it comes to editing 360 footage, the cameras used in this project both have their own unique approach.
As mentioned in the previous post, we've been excited about 360 video for a while and the impact it is going to have on content for businesses, broadcasting and gaming worlds.
Our last post on 360° video showed examples of pictures and video, each of which were deployed and utilized in different ways. The process of creating a 360 video is a bit more involved than creating a conventional video and more involved than just taking a 360 photography. While experimenting with this technology we put together a three part series of videos that shows how we shot and edited our 360 videos...this post is about how to shoot 360 video for your business.
What is the true purpose of a company video? Some would say to sell a product, service or idea. Are they wrong? Ultimately no, but the true purpose goes much deeper than that.
Anyone can pick up their smart phone now days or hire a video production company to produce a single video about a business. But the truth is, no one cares about your business.
Although you may not know it, family owned businesses are a big part of the economic force in North America today. Not only do family businesses create jobs, impact the economy, and help communities but they aslo drive innovation, change and stewardship as well. Plus they are representatives of the American dream.
Strategic Marketing: Lessons from Donald Trump
Unless you’ve been living under a rock for the last several months, you’ve doubtless fallen victim to the tsunami of media coverage surrounding the most outrageous, bizarre, disturbing, and entertaining personality in recent political history – the star and frontrunner of the Republican primary race for the presidency – Donald Trump.
Why should industrial manufacturers and distributors start to think like a media company?
It's hard not to notice that video content dominates our daily lives nowdays when it comes to communication strategies. Content, in particular video content, plays an important role in any marketing strategy and can have a dramatic effect on the sales cycle. In an industry that relies a lot on demonstrations, trade shows and word of mouth to acquire business, manufacturers and distributors of Industrial equipment stand the most to gain through producing content.
The Math Behind Your Marketing
If you're a marketing professional then this blog may touch on a topic a little scary to you. Marketing math. Numbers might be something you shun or embrace. But either way, numbers can help you explain the madness or methodology behind client marketing campaigns.
As a marketer you probably work tirelessly to move the needle on a long list of metrics, no matter which industry you work in. You look at website visits, conversion rates, leads generated, social media engagements, shares, click-through rates…and the list goes on.