Video marketing: Online video marketing is an easy and convenient way for people to consume information.

1. Today we live in a culture that has adopted a very fast way of living. “Time is money", and people don’t have the time to read long articles on products or services. Videos are less time consuming than text advertising, and can provide the consumer with a lot of useful information in a short amount of time. In a recent study conducted by Digital Sherpa, It was found that 64% of web visitors are more likely to purchase a product after viewing an informational video on the Web.

2. More people are using their mobile devices to surf the Web. This is a trend that has become common, especially in the younger generations. Text information appears small and hard to read on mobile devices while video is clear and easy to use. A study conducted by Cisco, shows that mobile Internet traffic has increased 69% from 2013- 2014.

3. Online videos are easily shared via social media. Almost any video that you find online has a like or share button that instantly posts the video to an individuals social media. This helps the video obtain an audience, which can convert into more leads for your product or service.

4. Online videos are cheap and easy to produce. Videos can be obtained with just a small portion of your businesses marketing budget. Depending on the level of expertise and quality of equipment, the cost of these videos rage from a couple hundred to thousand dollar projects.

5. Video marketing is a sales approach that works around the clock. As long as the video is up to date and relevant, the targeted customer can access valuable information at his or her own convenience.

* Fun Fact- Youtube is the second most used search engine in the world 

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Phone: 484-552-8946

Email: info@avantivision.com

Tips to gaining an advantage in a competitive industry

Why Marketing Majors Struggle to Find Jobs

Just earned a brand new marketing degree? Ready to start your career as a marketing professional? It wont' be as easy as you think.

It is hard to predict the future of the marketing industry, as it is technology based and ever-changing. Last year’s views and strategies are different than present ones, and to succeed one must stay current and master new marketing trends and tactics.

During college, marketing majors hone their skills with lectures and textbooks. And for what? With the marketing industry's constant evolution and tecnological changes, a marketing degree can become devalued and useless when job hunting. As a result, marketing majors have been having a tough time finding jobs. 

After spending 10-30 years in the classroom and not in the real marketing world, one can question if your professor can even teach about the current trends in marketing or if the schools curriculum even reflects todays current trends. They can certainly read about SEO, social media, content marketing, video marketing, video SEO, inbound marketing, but in reality, they've never lived in that marketing world.

Okay, so maybe it’s not as sexy or interesting as the semi-controversial 1989 Steven Soderbergh film Sex, Lies, and Videotape. But, combined, 'Sales, Leads, and Video' should be the most important components of your business’ marketing plan. Video is taking over, if it hasn’t already, the internet. When was the last time you (business or pleasure) went online – social media, search, email – and were not directed to a video of some sort? Informational, how-to, humorous, they’re all out there to make your web experience more informative, educational, and enjoyable. In fact, Syndacast digital marketing firm estimates that within the next few years video will account for 74% of all web traffic. Let that sink in for a moment. Three-quarters of all online traffic will be driven by video! 

As Digital marketers, the Avanti team spends a lot of time in search engine land but more specifically, following and measuring traditional organic search results. Over the past months there have been shake-ups to search engine results pages - and when we talk about search engines, we’re referring to the powerhouse Google.

In case you haven’t heard, Google has come out with an update called Pigeon, which for the most part has affected how Google uses and determines a searchers location. 

We get a lot questions about video. The most frequent questions is: what is the best length for my video?

Length matters when it comes to video. Every video should have a specific purpose for its intended audience and the videos should focus on quality content that is:

• visually appealing,
• engaging
• educational enough to hold peoples attention.

There can be countless reasons why your web video failed to get results. From hiring your neighbor’s cousin’s friend (who just happens to dabble in video production when he feels like it) to putting absolutely no pre-production thought into the intended purpose of the video, web videos fail for countless reasons.

Video has seen massive growth in the last few years and is no longer a passing fad or over hyped marketing tool.

Using video in your marketing campaigns could increase your overall business and brand awareness. It’s highly likely that your competitor is using video, so hop on the train and do not let the video opportunity pass you by.

You've produced awesome video and now want to display it on your website for your audience to view. This is usually an afterthought as we are so used to video just working on the web. So "What is the best way to add video to a website?" Here are some important considerations before posting your video.

How do you capture quality audio for video?

Capturing quality audio is absolutely essential for your video production because nobody tolerates a video with poor quality audio. When it comes to quality audio for your video you should consider using several different microphones that will help you capture the best audio quality.

What should I look for when considering a professional camera for video production? This is one of the most common questions by those just starting to think about using video production for their business. There are several features that are crucial to producing the quality of video you are looking for. In this blog post, we'll go into seven recommendations when choosing a professional camera.