Strategic Marketing: Lessons from Donald Trump

Unless you’ve been living under a rock for the last several months, you’ve doubtless fallen victim to the tsunami of media coverage surrounding the most outrageous, bizarre, disturbing, and entertaining personality in recent political history – the star and frontrunner of the Republican primary race for the presidency – Donald Trump.

The Math Behind Your Marketing

If you're a marketing professional then this blog may touch on a topic a little scary to you. Marketing math. Numbers might be something you shun or embrace. But either way, numbers can help you explain the madness or methodology behind client marketing campaigns.

As a marketer you probably work tirelessly to move the needle on a long list of metrics, no matter which industry you work in. You look at website visits, conversion rates, leads generated, social media engagements, shares, click-through rates…and the list goes on.

One of the most modern content marketing strategies today is posting photos or images of your products on different online outlets, especially social media sites. Giving potential customers a detailed view of your product, accompanied by reviews or general comments from past customers, can be extremely beneficial in sales. With a good picture and other’s validation an appreciation of your product is developed prompting the buyer to a point of action.

Tips to gaining an advantage in a competitive industry

Why Marketing Majors Struggle to Find Jobs

Just earned a brand new marketing degree? Ready to start your career as a marketing professional? It wont' be as easy as you think.

It is hard to predict the future of the marketing industry, as it is technology based and ever-changing. Last year’s views and strategies are different than present ones, and to succeed one must stay current and master new marketing trends and tactics.

During college, marketing majors hone their skills with lectures and textbooks. And for what? With the marketing industry's constant evolution and tecnological changes, a marketing degree can become devalued and useless when job hunting. As a result, marketing majors have been having a tough time finding jobs. 

After spending 10-30 years in the classroom and not in the real marketing world, one can question if your professor can even teach about the current trends in marketing or if the schools curriculum even reflects todays current trends. They can certainly read about SEO, social media, content marketing, video marketing, video SEO, inbound marketing, but in reality, they've never lived in that marketing world.