In today's fast-paced digital world, where emails can easily get lost in crowded inboxes and online ads go unnoticed, businesses often struggle to reach their target audience effectively. However, the United States Postal Service (USPS) has introduced a powerful solution to this problem – Every Door Direct Mail (EDDM). EDDM is a cost-effective and highly targeted marketing tool that allows businesses to put information about their products and services directly into the hands of consumers.
In today's competitive landscape, businesses in the service industry often face an uphill battle to establish their presence and grow their customer base. One key factor that sets successful companies apart, from unsuccessful ventures, is their commitment to marketing. Marketing isn't just an expense; it's an investment that can transform your business into multimillion-dollar enterprises. In the next section, we'll discuss why spending money on marketing is a worthwhile investment and share inspiring stories of service industry companies that have achieved remarkable success through their marketing strategies.
Is your full service digital agency holding you back?
You’re busy running a company, doing a little bit of everything, with what seems like never enough time. That's why you're thinking of hiring a marketing agency. Awesome! There's never been a better time to be a client thanks to the range of marketing agency choices out there.
Content marketing is a great way to generate quality leads and get consumer buy in for industrial manufacturers or industrial distributors. When you have all the pieces in place and put in the consistent work to produce the right kind of industrial content, you begin building real value to your customers and potential customers alike.
Okay, love is a strong word but people do not hesitate in using it when describing things that they...well like, a lot. So, when people are looking to get work done on their home and they land on your contractor website, you need to put your best face forward. Having a website that is properly optimized, designed with mobile in mind and able to generate leads will set your site apart from all the other contractor websites in your region.
What is the true purpose of a company video? Some would say to sell a product, service or idea. Are they wrong? Ultimately no, but the true purpose goes much deeper than that.
Anyone can pick up their smart phone now days or hire a video production company to produce a single video about a business. But the truth is, no one cares about your business.
Anyone who runs a business, or simply anyone who peruses the internet nowadays, knows there is a shift happening in the marketing world (Well, at least we hope you know this if you're a business owner). The power is increasingly in the hands of the consumer. Today’s top marketing companies and top consumer brands know that modern marketing is about providing great educational content for their consumers rather than giving the hard sell.
Strategic Marketing: Lessons from Donald Trump
Unless you’ve been living under a rock for the last several months, you’ve doubtless fallen victim to the tsunami of media coverage surrounding the most outrageous, bizarre, disturbing, and entertaining personality in recent political history – the star and frontrunner of the Republican primary race for the presidency – Donald Trump.
Blogging is hard; there is no doubt about it. It’s even harder creating a successful blog as a whole. So don’t give up hope if your blog doesn’t seem to be doing what you need it to be doing because this isn’t a new concept. Seven years ago, Technorati projected that 95% of blogs were unsuccessful because of their authors neglecting them. How can we save our blogs from abandonment?
You have blogs, newsletters, podcasts, hopefully video and products / service information that targets a broad general audience. However, when you really think about it, how is that working out for you as a content marketing strategy?
Ask yourself, “Who is the audience I am trying to reach with my services?”