Phone calls might seem like an outdated concept compared to texts, emails, and other digital communications. However, when you need immediate assistance or information from a company, phone calls are invaluable. They provide a direct line for booking services and connecting with potential customers, making them a crucial tool for businesses. Many companies view incoming calls as their primary means of engaging with leads and closing sales.

Topics: content marketing, Closed Loop Marketing, Sales and Marketing, Call to Action, Advanced Targeting, Content Marketing Company, tree service leads, digital marketing

 

Creating high-quality content is the cornerstone of effective SEO strategies. Good content not only attracts and engages your audience but also significantly boosts your website's search engine rankings. In the competitive digital landscape, it’s essential to prioritize content that adds value and is well-optimized for search engines.

Topics: Lead Generation, content marketing, Marketing Trends, Rankings, content, Amplify Your Content, digital marketing

In today's fast-paced digital world, where emails can easily get lost in crowded inboxes and online ads go unnoticed, businesses often struggle to reach their target audience effectively. However, the United States Postal Service (USPS) has introduced a powerful solution to this problem – Every Door Direct Mail (EDDM). EDDM is a cost-effective and highly targeted marketing tool that allows businesses to put information about their products and services directly into the hands of consumers.

Topics: Small Business Marketing, Lead Generation, content marketing, Direct Mail

In today's competitive landscape, businesses in the service industry often face an uphill battle to establish their presence and grow their customer base. One key factor that sets successful companies apart, from unsuccessful ventures, is their commitment to marketing. Marketing isn't just an expense; it's an investment that can transform your business into multimillion-dollar enterprises. In the next section, we'll discuss why spending money on marketing is a worthwhile investment and share inspiring stories of service industry companies that have achieved remarkable success through their marketing strategies.

Topics: Small Business Marketing, content marketing, Tree Service Marketing, Sales and Marketing, Content Marketing Company, digital marketing

Is your full service digital agency holding you back?

You’re busy running a company, doing a little bit of everything, with what seems like never enough time. That's why you're thinking of hiring a marketing agency. Awesome! There's never been a better time to be a client thanks to the range of marketing agency choices out there.

Topics: content marketing, digital marketing

Content marketing is a great way to generate quality leads and get consumer buy in for industrial manufacturers or industrial distributors. When you have all the pieces in place and put in the consistent work to produce the right kind of industrial content, you begin building real value to your customers and potential customers alike.

Topics: Video Marketing, Inbound Marketing, content marketing, digital marketing

 

Okay, love is a strong word but people do not hesitate in using it when describing things that they...well like, a lot. So, when people are looking to get work done on their home and they land on your contractor website, you need to put your best face forward. Having a website that is properly optimized, designed with mobile in mind and able to generate leads will set your site apart from all the other contractor websites in your region.

Topics: Web Design, Video Marketing, video seo, content marketing, Blogging

What is the true purpose of a company video? Some would say to sell a product, service or idea. Are they wrong? Ultimately no, but the true purpose goes much deeper than that.

Anyone can pick up their smart phone now days or hire a video production company to produce a single video about a business. But the truth is, no one cares about your business. 

Topics: Video Marketing, video seo, Video production tips, Post Production, content marketing, Blogging, Marketing Trends, Online Video, content, Video Production

 

Anyone who runs a business, or simply anyone who peruses the internet nowadays, knows there is a shift happening in the marketing world (Well, at least we hope you know this if you're a business owner). The power is increasingly in the hands of the consumer. Today’s top marketing companies and top consumer brands know that modern marketing is about providing great educational content for their consumers rather than giving the hard sell.

Topics: Inbound Marketing, content marketing, SEO, Call to Action, Content Marketing Company

Strategic Marketing: Lessons from Donald Trump

Unless you’ve been living under a rock for the last several months, you’ve doubtless fallen victim to the tsunami of media coverage surrounding the most outrageous, bizarre, disturbing, and entertaining personality in recent political history – the star and frontrunner of the Republican primary race for the presidency – Donald Trump.

Topics: Social Media, Video Marketing, Small Business Marketing, Reputation Management, Lead Generation, content marketing, Sales and Marketing, 2015 Marketing, Jobs