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A Full Service Agency for Everyone Is An Agency For No One

Apr 12, 2017 12:30:00 PMBy David McManus Posted in digital marketing, content marketing

Is your full service digital agency holding you back?

You’re busy running a company, doing a little bit of everything, with what seems like never enough time. That's why you're thinking of hiring a marketing agency. Awesome! There's never been a better time to be a client thanks to the range of marketing agency choices out there.

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Topics: digital marketing, content marketing

Industrial Marketing Strategy: Using Content Marketing To Grow

Oct 18, 2016 11:00:00 PMBy David McManus Posted in Inbound Marketing, Video Marketing, content marketing, digital marketing

Content marketing is a great way to generate quality leads and get consumer buy in for industrial manufacturers or industrial distributors. When you have all the pieces in place and put in the consistent work to produce the right kind of industrial content, you begin building real value to your customers and potential customers alike.

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Topics: Inbound Marketing, Video Marketing, content marketing, digital marketing

11 Reasons People Will Love Your Contractor Website

Jul 28, 2016 9:30:00 AMBy David McManus Posted in content marketing, Web Design, Blogging, video seo, Video Marketing

 

Okay, love is a strong word but people do not hesitate in using it when describing things that they...well like, a lot. So, when people are looking to get work done on their home and they land on your contractor website, you need to put your best face forward. Having a website that is properly optimized, designed with mobile in mind and able to generate leads will set your site apart from all the other contractor websites in your region.
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Topics: content marketing, Web Design, Blogging, video seo, Video Marketing

What really matters to consumers when producing video

Jun 24, 2016 11:00:00 AMBy David McManus Posted in Video Marketing, video seo, Video production tips, Post Production, content marketing, Blogging, Marketing Trends, Online Video, content, Video Production

What is the true purpose of a company video? Some would say to sell a product, service or idea. Are they wrong? Ultimately no, but the true purpose goes much deeper than that.

Anyone can pick up their smart phone now days or hire a video production company to produce a single video about a business. But the truth is, no one cares about your business. 

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Topics: Video Marketing, video seo, Video production tips, Post Production, content marketing, Blogging, Marketing Trends, Online Video, content, Video Production

Choosing A Content Marketing Company: What Manufacturers and Distributors Need to Consider

May 26, 2016 10:00:00 AMBy David McManus Posted in Inbound Marketing, content marketing, SEO, Call to Action, Content Marketing Company

 

Anyone who runs a business, or simply anyone who peruses the internet nowadays, knows there is a shift happening in the marketing world (Well, at least we hope you know this if you're a business owner). The power is increasingly in the hands of the consumer. Today’s top marketing companies and top consumer brands know that modern marketing is about providing great educational content for their consumers rather than giving the hard sell.

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Topics: Inbound Marketing, content marketing, SEO, Call to Action, Content Marketing Company

America, Make Your Marketing Great Again

Mar 15, 2016 11:34:59 AMBy Jenna Carroll Posted in Social Media, Video Marketing, Small Business Marketing, Reputation Management, Lead Generation, content marketing, Sales and Marketing, 2015 Marketing, Jobs

Strategic Marketing: Lessons from Donald Trump

Unless you’ve been living under a rock for the last several months, you’ve doubtless fallen victim to the tsunami of media coverage surrounding the most outrageous, bizarre, disturbing, and entertaining personality in recent political history – the star and frontrunner of the Republican primary race for the presidency – Donald Trump.

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Topics: Social Media, Video Marketing, Small Business Marketing, Reputation Management, Lead Generation, content marketing, Sales and Marketing, 2015 Marketing, Jobs

Dominate the Blogging World One Step at a Time

Jan 11, 2016 11:54:28 AMBy David McManus Posted in Inbound Marketing, Lead Generation, content marketing, Blogging, Google, content

Blogging is hard; there is no doubt about it. It’s even harder creating a successful blog as a whole. So don’t give up hope if your blog doesn’t seem to be doing what you need it to be doing because this isn’t a new concept. Seven years ago, Technorati projected that 95% of blogs were unsuccessful because of their authors neglecting them. How can we save our blogs from abandonment?

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Topics: Inbound Marketing, Lead Generation, content marketing, Blogging, Google, content

Content for Everybody is Content for Nobody

Dec 28, 2015 3:07:12 PMBy David McManus Posted in content marketing, Blogging

You have blogs, newsletters, podcasts, hopefully video and products / service information that targets a broad general audience. However, when you really think about it, how is that working out for you as a content marketing strategy?

Ask yourself, “Who is the audience I am trying to reach with my services?”

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Topics: content marketing, Blogging

New Marketing Methods Embraced by Dumpster Rental Companies

Dec 23, 2015 11:42:00 AMBy David McManus Posted in Inbound Marketing, content marketing

Avanti Vision recently did a research campaign of over 100 dumpster rental companies across the United States. After talking to mostly the business owners themselves it was surprising how many seem to have said the same thing no matter what geographic or metro area they were in. 

 

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Topics: Inbound Marketing, content marketing

Content Marketing vs SEO - Which is Better for Your Business?

Dec 15, 2015 4:36:00 PMBy David McManus Posted in Lead Generation, content marketing, SEO, Sales and Marketing, Rankings

One question we get often when talking to business owners is. Should I invest in SEO or content marketing? 

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Topics: Lead Generation, content marketing, SEO, Sales and Marketing, Rankings