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Philadelphia Video Production; 5 CONSIDERATIONS WHEN CHOOSING A Company

Aug 10, 2016 10:35:44 AMBy David McManus Posted in Video Marketing, video seo, Video Production, Video production tips

Video is used everywhere nowadays. Long gone are the days when it was a medium just for the television. Which is a good thing because small companies can now use video technology to promote their business in creative ways instead of wasting a small fortune on TV advertising. 

Sure TV advertising might be worth something for a huge company like Procter & Gamble (who spent 4.5 billion on TV advertising in 2014) but most small companies don't have a budget of a country, which is basically what it costs to produce a television spot and buy the air time as well. The companies that rely on television advertising are quickly disillusioned by the questionable demographics Nielsen provides and the low return on investment the spot actually delivers. That's why P&G cut their TV ad spend over $500 million in 2015 and shifted that to a digital marketing spend...simply because it believes online ads deliver a higher return on investment than TV or print.

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Topics: Video Marketing, video seo, Video Production, Video production tips

How to shoot 360° video

Jul 7, 2016 6:00:00 PMBy David McManus Posted in Small Business Marketing, Video production tips, Video Production, Video Marketing, Post Production, Broadcast Video, video seo

As mentioned in the previous post, we've been excited about 360 video for a while and the impact it is going to have on content for businesses, broadcasting and gaming worlds.

Our last post on 360° video showed examples of pictures and video, each of which were deployed and utilized in different ways. The process of creating a 360 video is a bit more involved than creating a conventional video and more involved than just taking a 360 photography. While experimenting with this technology we put together a three part series of videos that shows how we shot and edited our 360 videos...this post is about how to shoot 360 video for your business.

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Topics: Small Business Marketing, Video production tips, Video Production, Video Marketing, Post Production, Broadcast Video, video seo

Using 360 Video for Your Business

Jun 29, 2016 5:30:00 PMBy David McManus Posted in Small Business Marketing, Video production tips, Online Video

We've been excited about 360 video for a while and the potential uses it might have for businesses...not to mention personal uses as well.

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Topics: Small Business Marketing, Video production tips, Online Video

What really matters to consumers when producing video

Jun 24, 2016 11:00:00 AMBy David McManus Posted in Video Marketing, video seo, Video production tips, Post Production, content marketing, Blogging, Marketing Trends, Online Video, content, Video Production

What is the true purpose of a company video? Some would say to sell a product, service or idea. Are they wrong? Ultimately no, but the true purpose goes much deeper than that.

Anyone can pick up their smart phone now days or hire a video production company to produce a single video about a business. But the truth is, no one cares about your business. 

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Topics: Video Marketing, video seo, Video production tips, Post Production, content marketing, Blogging, Marketing Trends, Online Video, content, Video Production

 A Family Owned Distributor Overcomes Challenges to Achieve Success

May 10, 2016 3:56:26 PMBy David McManus Posted in Video Marketing, Inbound Marketing, Video production tips, Ice Cream Marketing, interview, smartceo, Family Owned Businesses, ice cream equipment

Although you may not know it, family owned businesses are a big part of the economic force in North America today. Not only do family businesses  create jobs, impact the economy, and help communities but they aslo drive innovation, change and stewardship as well. Plus they are representatives of the American dream.

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Topics: Video Marketing, Inbound Marketing, Video production tips, Ice Cream Marketing, interview, smartceo, Family Owned Businesses, ice cream equipment

5 Reasons Why Online Video Marketing Is Useful For Your Company Today

Apr 28, 2015 11:34:00 AMBy Jeffrey Carroll Posted in Video Marketing, Broadcast Video, Inbound Marketing, video seo, Video production tips, Online Video

Video marketing: Online video marketing is an easy and convenient way for people to consume information.

  1. Today we live in a culture that has adopted a very fast way of living. “Time is money", and people don’t have the time to read long articles on products or services. Videos are less time consuming than text advertising, and can provide the consumer with a lot of useful information in a short amount of time. In a recent study conducted by Digital Sherpa, It was found that 64% of web visitors are more likely to purchase a product after viewing an informational video on the Web.

  2. More people are using their mobile devices to surf the Web. This is a trend that has become common, especially in the younger generations. Text information appears small and hard to read on mobile devices while video is clear and easy to use. A study conducted by Cisco, shows that mobile Internet traffic has increased 69% from 2013- 2014.

  3. Online videos are easily shared via social media. Almost any video that you find online has a like or share button that instantly posts the video to an individuals social media. This helps the video obtain an audience, which can convert into more leads for your product or service.

  4. Online videos are cheap and easy to produce. Videos can be obtained with just a small portion of your businesses marketing budget. Depending on the level of expertise and quality of equipment, the cost of these videos rage from a couple hundred to thousand dollar projects.

  5. Video marketing is a sales approach that works around the clock. As long as the video is up to date and relevant, the targeted customer can access valuable information at his or her own convenience.

* Fun Fact- Youtube is the second most used search engine in the world 

Subscribe to our Youtube channel for tutorial videos and samples of our work

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http://www.avantivision.com/

Phone: 484-552-8946

Email: info@avantivision.com

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Topics: Video Marketing, Broadcast Video, Inbound Marketing, video seo, Video production tips, Online Video

How to Effectively Plan for Video Content For Success

Dec 29, 2014 11:38:00 AMBy David McManus Posted in Video production tips

Video production is a great way to engage and expand an audience, whether it is for a blog, website or business venture.

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Topics: Video production tips

Video SEO & Why You Should Consider It?

Aug 4, 2014 10:47:00 AMBy David McManus Posted in Broadcast Video, Local Search, Lead Generation, video seo, Video production tips, Post Production, content marketing

You’ve probably heard the term SEO or Search Engine Optimization thrown around quite a bit these days. It’s the constantly changing process of getting your website found by search engines such as Google, Bing, Yahoo and others.

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Topics: Broadcast Video, Local Search, Lead Generation, video seo, Video production tips, Post Production, content marketing

Length Does Matter When It Comes to Video

Jul 30, 2014 9:02:00 AMBy David McManus Posted in Video Marketing, video seo, Video production tips, content marketing

We get a lot questions about video. The most frequent questions is: what is the best length for my video?

Length matters when it comes to video. Every video should have a specific purpose for its intended audience and the videos should focus on quality content that is:

  • visually appealing,
  • engaging
  • educational enough to hold peoples attention.
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Topics: Video Marketing, video seo, Video production tips, content marketing

Why Your Website Video Failed You

Jul 10, 2014 11:41:00 AMBy David McManus Posted in Video Marketing, video seo, Video production tips, content marketing

There can be countless reasons why your web video failed to get results. From hiring your neighbor’s cousin’s friend (who just happens to dabble in video production when he feels like it) to putting absolutely no pre-production thought into the intended purpose of the video, web videos fail for countless reasons.

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Topics: Video Marketing, video seo, Video production tips, content marketing