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How to shoot 360° video

Jul 7, 2016 6:00:00 PMBy David McManus Posted in Small Business Marketing, Video production tips, Video Production, Video Marketing, Post Production, Broadcast Video, video seo

As mentioned in the previous post, we've been excited about 360 video for a while and the impact it is going to have on content for businesses, broadcasting and gaming worlds.

Our last post on 360° video showed examples of pictures and video, each of which were deployed and utilized in different ways. The process of creating a 360 video is a bit more involved than creating a conventional video and more involved than just taking a 360 photography. While experimenting with this technology we put together a three part series of videos that shows how we shot and edited our 360 videos...this post is about how to shoot 360 video for your business.

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Topics: Small Business Marketing, Video production tips, Video Production, Video Marketing, Post Production, Broadcast Video, video seo

What really matters to consumers when producing video

Jun 24, 2016 11:00:00 AMBy David McManus Posted in Video Marketing, video seo, Video production tips, Post Production, content marketing, Blogging, Marketing Trends, Online Video, content, Video Production

What is the true purpose of a company video? Some would say to sell a product, service or idea. Are they wrong? Ultimately no, but the true purpose goes much deeper than that.

Anyone can pick up their smart phone now days or hire a video production company to produce a single video about a business. But the truth is, no one cares about your business. 

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Topics: Video Marketing, video seo, Video production tips, Post Production, content marketing, Blogging, Marketing Trends, Online Video, content, Video Production

Video SEO & Why You Should Consider It?

Aug 4, 2014 10:47:00 AMBy David McManus Posted in Broadcast Video, Local Search, Lead Generation, video seo, Video production tips, Post Production, content marketing

You’ve probably heard the term SEO or Search Engine Optimization thrown around quite a bit these days. It’s the constantly changing process of getting your website found by search engines such as Google, Bing, Yahoo and others.

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Topics: Broadcast Video, Local Search, Lead Generation, video seo, Video production tips, Post Production, content marketing

5 Important Hardware Considerations for your Video Editing System

May 19, 2014 5:42:00 PMBy David McManus Posted in Post Production

Before you begin to edit, you’ll need a computer to edit the footage on right. So, whatever your preference, Mac or PC were going to give you a few things to think about when purchasing or building your video editing system.

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Topics: Post Production

Tips for Choosing a Professional Video Editing System

May 2, 2014 11:40:00 AMBy David McManus Posted in Broadcast Video, Post Production

OK. now that you shot your video, you’ll need to edit the footage.

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Topics: Broadcast Video, Post Production