Digital marketing campaigns are a powerful tool offering incredible insights into customer behavior, preferences, and needs. You can harness the power of digital marketing to derive actionable insights about your clientele, strengthening your market position.

Topics: Local Search, Small Business Marketing, Lead Generation, Tree Service Marketing, Closed Loop Marketing, Sales and Marketing, Marketing Trends, Family Owned Businesses, Philadelphia Marketing Agency

When it comes to tree service marketing, a plan that is balanced between the online and offline methods works best. But what tools can you tap into for an effective marketing strategy? Often overlooked and underestimated in its power and impact is direct mail: a trusty method that still works. Read on to better understand why sending tangible pieces of mail should be an integral part of your tree service marketing plan!

Topics: Small Business Marketing, Mobile Marketing, Lead Generation, Sales and Marketing, Marketing Trends

People are realizing the benefits of working in a skilled trade and competition is becoming fierce. To become successful, and beat your competition you will need to market your services both online and offline. There are a lot of strategies to get your roofing business found by customers and one of them is SEO. But the question is, do you need to hire an SEO service provider to help get your business get found online?

Topics: Small Business Marketing, video seo, SEO, Marketing Trends, roofer marketing

Display ads can be a great way to reach new customers and generate leads for a small business. But if ads are to be successful, you need to make sure that it converts. Here are five tips for creating high-converting display ads that will help you achieve your marketing goals.

Topics: Local Search, Small Business Marketing, Mobile Marketing, Lead Generation, Marketing Trends, Ice Cream Business, Amplify Your Content, Advanced Targeting

Every business owner in the service industry knows the importance of getting the word out there about what their business offers and what sets them apart from the competition. With different mediums such as direct mail or digital marketing available to reach your prospective customers, developing a strategy that best benefits your business is essential. Let’s take a look at the benefits of each of these mediums versus the other to help you strategize for your business.

Topics: Lead Generation, Sales and Marketing, Marketing Trends, digital marketing

Roofing companies often rely on referrals and inbound leads to sustain their business. Unfortunately, having just one or two ways of generating leads leave many roofing companies susceptible to a host of issues that threaten their business. "In Your Neighborhood" flyers provides roofers with a direct mail program that can enhance their companies' outbound and inbound marketing efforts, so that they can consistently grow their business. Here's why roofing companies should consider adding an In Your Neighborhood flyer to their marketing aresenal.

Topics: Lead Generation, Marketing Trends, roofer marketing

 

Inbound marketing vs outbound marketing. What is the difference between the two and which one is better for your business?

Whichever industry you work in, you have a choice when it comes to marketing your business - using  the inbound marketing process or outbound techniques. 

Topics: Mobile Marketing, Inbound Marketing, Lead Generation, Marketing Trends, Content Marketing Company

You have the best service or product in the world. The trouble is, nobody knows about it. How do you make more people know about your product today then they did yesterday? That's where marketing comes in.

Marketing is a broad term nowadays and it's easy to get confused by all the strategies and/or technologies you “should” or "can" be using to help your company grow. Many factors contribute to the success and growth of a business, but without marketing and sales (smarketing), a business has little chance of growth, exposure or success. 

Companies continue to spend money on marketing because it matters to their bottom line. However, the amount each company spends differs according to  a number of factors including: growth goals, revenue and industry. 

Topics: Marketing Trends

Pay for performance marketing (pay for leads, pay for performance, pay for performance model, pay 4 performance marketing model) is a digital marketing pricing model where the marketing agency receives compensation from a business for each new lead it obtains for the business. The agency creates marketing campaigns and promotions to garner and convert leads. Thus getting paid for the lead when it is passed onto the business.

Topics: Marketing Trends

What is the true purpose of a company video? Some would say to sell a product, service or idea. Are they wrong? Ultimately no, but the true purpose goes much deeper than that.

Anyone can pick up their smart phone now days or hire a video production company to produce a single video about a business. But the truth is, no one cares about your business. 

Topics: Video Marketing, video seo, Video production tips, Post Production, content marketing, Blogging, Marketing Trends, Online Video, content, Video Production