Digital marketing campaigns are a powerful tool offering incredible insights into customer behavior, preferences, and needs. You can harness the power of digital marketing to derive actionable insights about your clientele, strengthening your market position.

Topics: Local Search, Small Business Marketing, Lead Generation, Tree Service Marketing, Closed Loop Marketing, Sales and Marketing, Marketing Trends, Family Owned Businesses, Philadelphia Marketing Agency

Display ads can be a great way to reach new customers and generate leads for a small business. But if ads are to be successful, you need to make sure that it converts. Here are five tips for creating high-converting display ads that will help you achieve your marketing goals.

Topics: Local Search, Small Business Marketing, Mobile Marketing, Lead Generation, Marketing Trends, Ice Cream Business, Amplify Your Content, Advanced Targeting

Local SEO is a powerful way to promote your business, especially if you are a service provider. Local SEO can help you attract leads and reach potential customers.

Topics: Social Media, Web Design, Local Search, Small Business Marketing, Lead Generation, SEO, Blogging, Google, Rankings, content

With all the different variables and algorithms out there affecting your SEO rankings, it is not uncommon for a rumor or ‘myth’ to propagate regarding what to do and what not to do in order to get website traffic.  During my time in the SEO field I have heard on a number of occasions people tell me that ‘Google no longer looks at meta tags’ or ‘Google no longer looks at keyword tags’.  I’ll explain where this rumor came from, how it became mixed up and why it’s not only untrue, but dangerous to ignore. 

Topics: Local Search, Lead Generation, SEO

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Google My Business:

Did you know Google is more than just a search engine? It is also a directory, and a great one at that for small businesses.

Topics: Local Search, Small Business Marketing, Mobile Marketing, Lead Generation, content marketing

Even if you’re a business located in a specific geographic region - SEO (search engine optimization) is an effective way to drive traffic to your storefront or website.

Whether a service provider or retail location here are several easy to implement tips that all local business can use to land more customers in the coming year.

Topics: Local Search, Reputation Management, Lead Generation, content marketing

As Digital marketers, the Avanti team spends a lot of time in search engine land but more specifically, following and measuring traditional organic search results. Over the past months there have been shake-ups to search engine results pages - and when we talk about search engines, we’re referring to the powerhouse Google.

In case you haven’t heard, Google has come out with an update called Pigeon, which for the most part has affected how Google uses and determines a searchers location. 

Topics: Video Marketing, Local Search, Small Business Marketing, Mobile Marketing, Inbound Marketing, Lead Generation, video seo, content marketing

You’ve probably heard the term SEO or Search Engine Optimization thrown around quite a bit these days. It’s the constantly changing process of getting your website found by search engines such as Google, Bing, Yahoo and others.

Topics: Broadcast Video, Local Search, Lead Generation, video seo, Video production tips, Post Production, content marketing

This past September (2013), Google made a big splash with its first algorithm replacement in years – dubbed the “Hummingbird.” Sure, Google has been making updates over the years to their current algorithm, but this is the first time in at least a decade that they have made a change this major. To help better understand what this change will mean to your business, it may be helpful to take a step back and clarify some things about search results.

Topics: Local Search

Topics: Local Search, Small Business Marketing