You are a business aiming to boost customer engagement, drive sales, and foster loyalty. What are the benefits of techniques such as geo tracking, customer list and loyalty programs and the impact they have on businesses that utilize them versus those that do not?

Topics: Social Media, Mobile Marketing, Marketing Trends, digital marketing

So your company is interested in doing some advertisement but not exactly sure where to begin. Facebook advertising can be a great way to start. It is low cost and can be highly targeted with Facebook’s vast access to individual user’s information. In this post, I will go over how to set up a Facebook advertisement and show you some techniques for targeting specific individuals interested in your product or service.

Topics: Social Media, Facebook, Advanced Targeting

Strategic Marketing: Lessons from Donald Trump

Unless you’ve been living under a rock for the last several months, you’ve doubtless fallen victim to the tsunami of media coverage surrounding the most outrageous, bizarre, disturbing, and entertaining personality in recent political history – the star and frontrunner of the Republican primary race for the presidency – Donald Trump.

Topics: Social Media, Video Marketing, Small Business Marketing, Reputation Management, Lead Generation, content marketing, Sales and Marketing, 2015 Marketing, Jobs

Local SEO is a powerful way to promote your business, especially if you are a service provider. Local SEO can help you attract leads and reach potential customers.

Topics: Social Media, Web Design, Local Search, Small Business Marketing, Lead Generation, SEO, Blogging, Google, Rankings, content

 Your LinkedIn Company Page is a great place for attracting both prospective customers and employees. It’s unique ability to build professional relationships on a social platform sets it apart from other social media sites. This blog will share tips on how to diversify your company profile page so it is appealing enough to draw attention to your business, product, or yourself .

Topics: Social Media

Content. Content. Content. We talk about it a lot as inbound marketers, but we are not taking it as 

seriously as we should. Only 44% of B2B marketers have a documented content strategy, and only 39% of
B2C marketers have one. Content is the foundation of inbound marketing so there should be nothing stopping any of us from creating a dynamite content strategy. The question is, why should we be spending so much time on something so fundamental? Here’s why:

Topics: Social Media, Inbound Marketing, Lead Generation, content marketing, SEO, Blogging

Social media is increasingly becoming more popular as a business tactic all over the world. Yeah, we all obviously know that. The Social Media Examiner showed that 92% of respondents of a study done in 2014 said that social media is crucial to business. Even with that being said, dry and unappealing content is still being shared on screens everywhere. It’s a travesty.

Topics: Social Media

One of the most modern content marketing strategies today is posting photos or images of your products on different online outlets, especially social media sites. Giving potential customers a detailed view of your product, accompanied by reviews or general comments from past customers, can be extremely beneficial in sales. With a good picture and other’s validation an appreciation of your product is developed prompting the buyer to a point of action.

Topics: Social Media, Inbound Marketing, content marketing, Blogging, 2015 Marketing, Phoenixville Marketing, Instagram

Topics: Social Media, Small Business Marketing, Lead Generation, content marketing

You might think that online reputation management isn’t something you should concern yourself with. I'd implore you to reconsider that thought!

Topics: Social Media, Video Marketing, Local Search, Small Business Marketing, Reputation Management