Remarketing, also known as retargeting, is a digital marketing strategy that holds immense value for manufacturing and equipment distributors. It's not just about getting visitors to your site; it's about converting those researchers into buyers. By presenting targeted ads to individuals who have interacted with your brand but haven't taken the desired action, remarketing aims to reignite their interest and guide them back to your business.
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Topics:
Small Business Marketing,
Mobile Marketing,
Sales and Marketing,
Marketing Trends,
content,
digital marketing
When it comes to tree service marketing, a plan that is balanced between the online and offline methods works best. But what tools can you tap into for an effective marketing strategy? Often overlooked and underestimated in its power and impact is direct mail: a trusty method that still works. Read on to better understand why sending tangible pieces of mail should be an integral part of your tree service marketing plan!
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Topics:
Small Business Marketing,
Mobile Marketing,
Lead Generation,
Sales and Marketing,
Marketing Trends
Display ads can be a great way to reach new customers and generate leads for a small business. But if ads are to be successful, you need to make sure that it converts. Here are five tips for creating high-converting display ads that will help you achieve your marketing goals.
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Topics:
Local Search,
Small Business Marketing,
Mobile Marketing,
Lead Generation,
Marketing Trends,
Ice Cream Business,
Amplify Your Content,
Advanced Targeting
As a small business owner, you need to know that your online reputation is how your business is viewed in the marketplace. Future customers are relying on your online reputation to decide whether or not they should do business with you, and it’s vital to future growth to grow a positive online reputation and protect it.
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Topics:
Mobile Marketing,
Reputation Management,
Tree Service Marketing,
Google,
Ice Cream Business,
Family Owned Businesses,
Content Marketing Company,
digital marketing
Inbound marketing vs outbound marketing. What is the difference between the two and which one is better for your business?
Whichever industry you work in, you have a choice when it comes to marketing your business - using the inbound marketing process or outbound techniques.
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Topics:
Mobile Marketing,
Inbound Marketing,
Lead Generation,
Marketing Trends,
Content Marketing Company
Google My Business:
Did you know Google is more than just a search engine? It is also a directory, and a great one at that for small businesses.
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Topics:
Local Search,
Small Business Marketing,
Mobile Marketing,
Lead Generation,
content marketing
As Digital marketers, the Avanti team spends a lot of time in search engine land but more specifically, following and measuring traditional organic search results. Over the past months there have been shake-ups to search engine results pages - and when we talk about search engines, we’re referring to the powerhouse Google.
In case you haven’t heard, Google has come out with an update called Pigeon, which for the most part has affected how Google uses and determines a searchers location.
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Topics:
Video Marketing,
Local Search,
Small Business Marketing,
Mobile Marketing,
Inbound Marketing,
Lead Generation,
video seo,
content marketing
Company owners of all sizes are asking one very important question lately; do QR codes make sense for my business? The answer depends largely on what marketing strategies you’re using in your business.
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Topics:
Mobile Marketing