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Inbound VS Outbound Marketing

Jul 20, 2017 12:24:46 PMBy David McManus Posted in Inbound Marketing, Content Marketing Company, Lead Generation, Marketing Trends, Mobile Marketing

 

Inbound marketing vs outbound marketing. What is the difference between the two and which one is better for your business?

Whichever industry you work in, you have a choice when it comes to marketing your business - using  the inbound marketing process or outbound techniques. 

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Topics: Inbound Marketing, Content Marketing Company, Lead Generation, Marketing Trends, Mobile Marketing

10 Advantages of Google My Business for Local Companies

Feb 6, 2015 11:53:00 AMBy David McManus Posted in Local Search, Small Business Marketing, Mobile Marketing, Lead Generation, content marketing


Google My Business:

Did you know Google is more than just a search engine? It is also a directory, and a great one at that for small businesses.

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Topics: Local Search, Small Business Marketing, Mobile Marketing, Lead Generation, content marketing

Google's Summer Updates Shake Up Local Search, and Rich Snippets

Aug 8, 2014 12:00:00 PMBy David McManus Posted in Video Marketing, Local Search, Small Business Marketing, Mobile Marketing, Inbound Marketing, Lead Generation, video seo, content marketing

As Digital marketers, the Avanti team spends a lot of time in search engine land but more specifically, following and measuring traditional organic search results. Over the past months there have been shake-ups to search engine results pages - and when we talk about search engines, we’re referring to the powerhouse Google.

In case you haven’t heard, Google has come out with an update called Pigeon, which for the most part has affected how Google uses and determines a searchers location. 

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Topics: Video Marketing, Local Search, Small Business Marketing, Mobile Marketing, Inbound Marketing, Lead Generation, video seo, content marketing

How to Maximize QR Codes in your Marketing Efforts

Jul 23, 2012 10:42:00 AMBy Antonio Basile Posted in Mobile Marketing

Company owners of all sizes are asking one very important question lately; do QR codes make sense for my business? The answer depends largely on what marketing strategies you’re using in your business. 

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Topics: Mobile Marketing