Digital marketing campaigns are a powerful tool offering incredible insights into customer behavior, preferences, and needs. You can harness the power of digital marketing to derive actionable insights about your clientele, strengthening your market position.

Topics: Local Search, Small Business Marketing, Lead Generation, Tree Service Marketing, Closed Loop Marketing, Sales and Marketing, Marketing Trends, Family Owned Businesses, Philadelphia Marketing Agency

When it comes to tree service marketing, a plan that is balanced between the online and offline methods works best. But what tools can you tap into for an effective marketing strategy? Often overlooked and underestimated in its power and impact is direct mail: a trusty method that still works. Read on to better understand why sending tangible pieces of mail should be an integral part of your tree service marketing plan!

Topics: Small Business Marketing, Mobile Marketing, Lead Generation, Sales and Marketing, Marketing Trends

People are realizing the benefits of working in a skilled trade and competition is becoming fierce. To become successful, and beat your competition you will need to market your services both online and offline. There are a lot of strategies to get your roofing business found by customers and one of them is SEO. But the question is, do you need to hire an SEO service provider to help get your business get found online?

Topics: Small Business Marketing, video seo, SEO, Marketing Trends, roofer marketing

Display ads can be a great way to reach new customers and generate leads for a small business. But if ads are to be successful, you need to make sure that it converts. Here are five tips for creating high-converting display ads that will help you achieve your marketing goals.

Topics: Local Search, Small Business Marketing, Mobile Marketing, Lead Generation, Marketing Trends, Ice Cream Business, Amplify Your Content, Advanced Targeting

Developing a plan to reach your target audience, such as customers who may need a new roof, is one of the priorities of your business. There are several channels you can use to reach consumers, such as direct mail, digital marketing, reputation monitoring, and video production. Learn more about these plans and how to find the right strategy for your roofing business.

Topics: Small Business Marketing, Reputation Management, Sales and Marketing, Video Production, digital marketing

As mentioned in the previous post, we've been excited about 360 video for a while and the impact it is going to have on content for businesses, broadcasting and gaming worlds.

Our last post on 360° video showed examples of pictures and video, each of which were deployed and utilized in different ways. The process of creating a 360 video is a bit more involved than creating a conventional video and more involved than just taking a 360 photography. While experimenting with this technology we put together a three part series of videos that shows how we shot and edited our 360 videos...this post is about how to shoot 360 video for your business.

Topics: Video Marketing, Broadcast Video, Small Business Marketing, video seo, Video production tips, Post Production, Video Production

We've been excited about 360 video for a while and the potential uses it might have for businesses...not to mention personal uses as well.

Topics: Small Business Marketing, Video production tips, Online Video

Strategic Marketing: Lessons from Donald Trump

Unless you’ve been living under a rock for the last several months, you’ve doubtless fallen victim to the tsunami of media coverage surrounding the most outrageous, bizarre, disturbing, and entertaining personality in recent political history – the star and frontrunner of the Republican primary race for the presidency – Donald Trump.

Topics: Social Media, Video Marketing, Small Business Marketing, Reputation Management, Lead Generation, content marketing, Sales and Marketing, 2015 Marketing, Jobs

Local SEO is a powerful way to promote your business, especially if you are a service provider. Local SEO can help you attract leads and reach potential customers.

Topics: Social Media, Web Design, Local Search, Small Business Marketing, Lead Generation, SEO, Blogging, Google, Rankings, content

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The Math Behind Your Marketing

If you're a marketing professional then this blog may touch on a topic a little scary to you. Marketing math. Numbers might be something you shun or embrace. But either way, numbers can help you explain the madness or methodology behind client marketing campaigns.

As a marketer you probably work tirelessly to move the needle on a long list of metrics, no matter which industry you work in. You look at website visits, conversion rates, leads generated, social media engagements, shares, click-through rates…and the list goes on.

Topics: Video Marketing, Small Business Marketing, Inbound Marketing, 2015 Marketing