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How to shoot 360° video

Jul 7, 2016 6:00:00 PMBy David McManus Posted in Small Business Marketing, Video production tips, Video Production, Video Marketing, Post Production, Broadcast Video, video seo

As mentioned in the previous post, we've been excited about 360 video for a while and the impact it is going to have on content for businesses, broadcasting and gaming worlds.

Our last post on 360° video showed examples of pictures and video, each of which were deployed and utilized in different ways. The process of creating a 360 video is a bit more involved than creating a conventional video and more involved than just taking a 360 photography. While experimenting with this technology we put together a three part series of videos that shows how we shot and edited our 360 videos...this post is about how to shoot 360 video for your business.

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Topics: Small Business Marketing, Video production tips, Video Production, Video Marketing, Post Production, Broadcast Video, video seo

Using 360 Video for Your Business

Jun 29, 2016 5:30:00 PMBy David McManus Posted in Small Business Marketing, Video production tips, Online Video

We've been excited about 360 video for a while and the potential uses it might have for businesses...not to mention personal uses as well.

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Topics: Small Business Marketing, Video production tips, Online Video

America, Make Your Marketing Great Again

Mar 15, 2016 11:34:59 AMBy Jenna Carroll Posted in Social Media, Video Marketing, Small Business Marketing, Reputation Management, Lead Generation, content marketing, Sales and Marketing, 2015 Marketing, Jobs

Strategic Marketing: Lessons from Donald Trump

Unless you’ve been living under a rock for the last several months, you’ve doubtless fallen victim to the tsunami of media coverage surrounding the most outrageous, bizarre, disturbing, and entertaining personality in recent political history – the star and frontrunner of the Republican primary race for the presidency – Donald Trump.

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Topics: Social Media, Video Marketing, Small Business Marketing, Reputation Management, Lead Generation, content marketing, Sales and Marketing, 2015 Marketing, Jobs

Get Found, Attract leads - Local SEO tips for Service Providers

Feb 18, 2016 10:50:00 AMBy David McManus Posted in Social Media, Web Design, Local Search, Small Business Marketing, Lead Generation, SEO, Blogging, Google, Rankings, content

Local SEO is a powerful way to promote your business, especially if you are a service provider. Local SEO can help you attract leads and reach potential customers.

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Topics: Social Media, Web Design, Local Search, Small Business Marketing, Lead Generation, SEO, Blogging, Google, Rankings, content

Marketing Math

Dec 4, 2015 4:08:33 PMBy David McManus Posted in Video Marketing, Small Business Marketing, Inbound Marketing, 2015 Marketing


The Math Behind Your Marketing

If you're a marketing professional then this blog may touch on a topic a little scary to you. Marketing math. Numbers might be something you shun or embrace. But either way, numbers can help you explain the madness or methodology behind client marketing campaigns.

As a marketer you probably work tirelessly to move the needle on a long list of metrics, no matter which industry you work in. You look at website visits, conversion rates, leads generated, social media engagements, shares, click-through rates…and the list goes on.

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Topics: Video Marketing, Small Business Marketing, Inbound Marketing, 2015 Marketing

10 Advantages of Google My Business for Local Companies

Feb 6, 2015 11:53:00 AMBy David McManus Posted in Local Search, Small Business Marketing, Mobile Marketing, Lead Generation, content marketing


Google My Business:

Did you know Google is more than just a search engine? It is also a directory, and a great one at that for small businesses.

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Topics: Local Search, Small Business Marketing, Mobile Marketing, Lead Generation, content marketing

Google's Summer Updates Shake Up Local Search, and Rich Snippets

Aug 8, 2014 12:00:00 PMBy David McManus Posted in Video Marketing, Local Search, Small Business Marketing, Mobile Marketing, Inbound Marketing, Lead Generation, video seo, content marketing

As Digital marketers, the Avanti team spends a lot of time in search engine land but more specifically, following and measuring traditional organic search results. Over the past months there have been shake-ups to search engine results pages - and when we talk about search engines, we’re referring to the powerhouse Google.

In case you haven’t heard, Google has come out with an update called Pigeon, which for the most part has affected how Google uses and determines a searchers location. 

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Topics: Video Marketing, Local Search, Small Business Marketing, Mobile Marketing, Inbound Marketing, Lead Generation, video seo, content marketing

Social Media's Return on Investment

Jul 16, 2014 11:39:00 AMBy David McManus Posted in Social Media, Small Business Marketing, Lead Generation, content marketing

The core of Avanti Visions Inbound Marketing Methodology is Attract – Convert – Close – Delight.  

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Topics: Social Media, Small Business Marketing, Lead Generation, content marketing

What Are Some of the Smaller Daily Deals Sites, and Are They Worth It?

Jul 1, 2013 10:52:30 AMBy Antonio Basile Posted in Local Search, Small Business Marketing

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Topics: Local Search, Small Business Marketing

How to Manage your Online Reputation

Mar 17, 2013 10:20:00 AMBy Antonio Basile Posted in Social Media, Video Marketing, Local Search, Small Business Marketing, Reputation Management

You might think that online reputation management isn’t something you should concern yourself with. I'd implore you to reconsider that thought!

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Topics: Social Media, Video Marketing, Local Search, Small Business Marketing, Reputation Management