Strategic Marketing: Lessons from Donald Trump

Unless you’ve been living under a rock for the last several months, you’ve doubtless fallen victim to the tsunami of media coverage surrounding the most outrageous, bizarre, disturbing, and entertaining personality in recent political history – the star and frontrunner of the Republican primary race for the presidency – Donald Trump.

Topics: Social Media, Video Marketing, Small Business Marketing, Reputation Management, Lead Generation, content marketing, Sales and Marketing, 2015 Marketing, Jobs

Local SEO is a powerful way to promote your business, especially if you are a service provider. Local SEO can help you attract leads and reach potential customers.

Topics: Social Media, Web Design, Local Search, Small Business Marketing, Lead Generation, SEO, Blogging, Google, Rankings, content

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The Math Behind Your Marketing

If you're a marketing professional then this blog may touch on a topic a little scary to you. Marketing math. Numbers might be something you shun or embrace. But either way, numbers can help you explain the madness or methodology behind client marketing campaigns.

As a marketer you probably work tirelessly to move the needle on a long list of metrics, no matter which industry you work in. You look at website visits, conversion rates, leads generated, social media engagements, shares, click-through rates…and the list goes on.

Topics: Video Marketing, Small Business Marketing, Inbound Marketing, 2015 Marketing

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Google My Business:

Did you know Google is more than just a search engine? It is also a directory, and a great one at that for small businesses.

Topics: Local Search, Small Business Marketing, Mobile Marketing, Lead Generation, content marketing

As Digital marketers, the Avanti team spends a lot of time in search engine land but more specifically, following and measuring traditional organic search results. Over the past months there have been shake-ups to search engine results pages - and when we talk about search engines, we’re referring to the powerhouse Google.

In case you haven’t heard, Google has come out with an update called Pigeon, which for the most part has affected how Google uses and determines a searchers location. 

Topics: Video Marketing, Local Search, Small Business Marketing, Mobile Marketing, Inbound Marketing, Lead Generation, video seo, content marketing

Topics: Social Media, Small Business Marketing, Lead Generation, content marketing

Topics: Local Search, Small Business Marketing

You might think that online reputation management isn’t something you should concern yourself with. I'd implore you to reconsider that thought!

Topics: Social Media, Video Marketing, Local Search, Small Business Marketing, Reputation Management

Topics: Social Media, Video Marketing, Small Business Marketing

 

Topics: Social Media, Video Marketing, Local Search, Small Business Marketing