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What You Should Know About Closed Loop Marketing?

Nov 19, 2014 7:24:00 AMBy Antonio Basile Posted in Inbound Marketing, Closed Loop Marketing

Whether you’re at the helm of a family-owned brick-and-mortar business in Philadelphia or the Marketing Director of a world-wide corporation, it’s essential not only to develop relevant marketing initiatives that reflect your brand, but also to identify exactly from which of your marketing channels customers find their way to your company. By being able to both launch engaging marketing efforts and analyze how that traffic got to your company website, you not only affirm the value of your marketing campaigns, but also gain invaluable insight into how and where to invest your marketing dollars to experience a consistent Return on Investment. How do you achieve this successfully?

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Topics: Inbound Marketing, Closed Loop Marketing