The print vs digital debate has been ongoing for several years now.
We’re now at the tipping point and beginning to see the shift in this marketing industry. Just take notice of how many people are using their smartphones, tablets or computers daily to search for products or services and the decline in reading a newspaper, magazine or junk mail.
The print industry is struggling to keep up: adapting the if you can’t beat them, join them. The majority of all newspapers are online now and some have even stopped print production all together.
As a business owner, if you have used print advertising in the past then you may need to re-adjust or start shifting your marketing dollars to where they will be put to the better use in the digital realm. Without a solid digital marketing plan to compliment your efforts, you’re print campaign is going to leave you dead in the water.
With postal and printing costs soaring you should ask yourself if direct mail is worth it. Especially, if you can reach a more targeted market with a website, which by the way may be cheaper, offer more call to action opportunities and will provide better analytical tracking.
Though print and web campaigns can get expensive the takeaway with digital is you have the power to monitor site traffic to see what is working and what is not. If you send out 1000 direct mail pieces and you get not response, then you have to guess: was itthe list of addresses, did the people you sent it to not read it or was your add simply ineffective.
Remember, Every marketing effort that fails will cost you money and time. So if you if you’re not sure where to start or need help then contact us. We’ll provide a free consultation and answer any questions you may have.
Also download our free Print VS Digital Pros & Cons list and see why the benefits of digital marketing campaign far outweighs a print campaign.