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Inbound VS Outbound Marketing

Jul 20, 2017 12:24:46 PMBy David McManus Posted in Inbound Marketing, Content Marketing Company, Lead Generation, Marketing Trends, Mobile Marketing

 

Inbound marketing vs outbound marketing. What is the difference between the two and which one is better for your business?

Whichever industry you work in, you have a choice when it comes to marketing your business - using  the inbound marketing process or outbound techniques. 

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Topics: Inbound Marketing, Content Marketing Company, Lead Generation, Marketing Trends, Mobile Marketing

Inbound Marketing VS SEO: Which is more effective?

Nov 23, 2016 3:00:00 PMBy David McManus Posted in Inbound Marketing, SEO

Inbound vs SEO, which is better? Businesses, both large and small know that having a website is an absolute must. And in order for that website to be found in search engines, it must be properly promoted and/or optimized. If you're a business owner or work in a marketing capacity then you've heard the terms SEO (search engine optimization) and inbound marketing. 

Both are online marketing strategies that can be used to promote your business and help you get found online.

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Topics: Inbound Marketing, SEO

Industrial Marketing Strategy: Using Content Marketing To Grow

Oct 18, 2016 11:00:00 PMBy David McManus Posted in Inbound Marketing, Video Marketing, content marketing, digital marketing

Content marketing is a great way to generate quality leads and get consumer buy in for industrial manufacturers or industrial distributors. When you have all the pieces in place and put in the consistent work to produce the right kind of industrial content, you begin building real value to your customers and potential customers alike.

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Topics: Inbound Marketing, Video Marketing, content marketing, digital marketing

Why is your Inbound Marketing Strategy Not Working? A New Battle Plan

Jun 14, 2016 9:00:00 PMBy Jeffrey Carroll Posted in Inbound Marketing, SEO


Why Talk About Inbound Marketing?
Before we get into what inbound marketing is all about, it is important to understand how buyer habits have changed in recent years.

Inbound marketing is important because of the continuing shift toward self-reliance in consumer decision-making. With the rise of digital technology, access to information is increasingly right at our fingertips. Today, when buyers identify a problem, they increasingly arrive at a solution through their own online research. Rather than calling a friend or going to check out a local company in person, they likely turn straight to their smartphone or computer. The internet allows for buyers to compare companies with similar products and services and then select one that they feel most fits their needs. So how do you get a potential customer to pick you out of the crowd?

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Topics: Inbound Marketing, SEO

Choosing A Content Marketing Company: What Manufacturers and Distributors Need to Consider

May 26, 2016 10:00:00 AMBy David McManus Posted in Inbound Marketing, content marketing, SEO, Call to Action, Content Marketing Company

 

Anyone who runs a business, or simply anyone who peruses the internet nowadays, knows there is a shift happening in the marketing world (Well, at least we hope you know this if you're a business owner). The power is increasingly in the hands of the consumer. Today’s top marketing companies and top consumer brands know that modern marketing is about providing great educational content for their consumers rather than giving the hard sell.

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Topics: Inbound Marketing, content marketing, SEO, Call to Action, Content Marketing Company

 A Family Owned Distributor Overcomes Challenges to Achieve Success

May 10, 2016 3:56:26 PMBy David McManus Posted in Video Marketing, Inbound Marketing, Video production tips, Ice Cream Marketing, interview, smartceo, Family Owned Businesses, ice cream equipment

Although you may not know it, family owned businesses are a big part of the economic force in North America today. Not only do family businesses  create jobs, impact the economy, and help communities but they aslo drive innovation, change and stewardship as well. Plus they are representatives of the American dream.

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Topics: Video Marketing, Inbound Marketing, Video production tips, Ice Cream Marketing, interview, smartceo, Family Owned Businesses, ice cream equipment

Dominate the Blogging World One Step at a Time

Jan 11, 2016 11:54:28 AMBy David McManus Posted in Inbound Marketing, Lead Generation, content marketing, Blogging, Google, content

Blogging is hard; there is no doubt about it. It’s even harder creating a successful blog as a whole. So don’t give up hope if your blog doesn’t seem to be doing what you need it to be doing because this isn’t a new concept. Seven years ago, Technorati projected that 95% of blogs were unsuccessful because of their authors neglecting them. How can we save our blogs from abandonment?

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Topics: Inbound Marketing, Lead Generation, content marketing, Blogging, Google, content

New Marketing Methods Embraced by Dumpster Rental Companies

Dec 23, 2015 11:42:00 AMBy David McManus Posted in Inbound Marketing, content marketing

Avanti Vision recently did a research campaign of over 100 dumpster rental companies across the United States. After talking to mostly the business owners themselves it was surprising how many seem to have said the same thing no matter what geographic or metro area they were in. 

 

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Topics: Inbound Marketing, content marketing

Marketing Math

Dec 4, 2015 4:08:33 PMBy David McManus Posted in Video Marketing, Small Business Marketing, Inbound Marketing, 2015 Marketing


The Math Behind Your Marketing

If you're a marketing professional then this blog may touch on a topic a little scary to you. Marketing math. Numbers might be something you shun or embrace. But either way, numbers can help you explain the madness or methodology behind client marketing campaigns.

As a marketer you probably work tirelessly to move the needle on a long list of metrics, no matter which industry you work in. You look at website visits, conversion rates, leads generated, social media engagements, shares, click-through rates…and the list goes on.

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Topics: Video Marketing, Small Business Marketing, Inbound Marketing, 2015 Marketing

Content: The Foundation to Your Inbound Success

Jul 13, 2015 12:16:00 PMBy Bethany Mitchell Posted in Social Media, Inbound Marketing, Lead Generation, content marketing, SEO, Blogging

Content. Content. Content. We talk about it a lot as inbound marketers, but we are not taking it as 

seriously as we should. Only 44% of B2B marketers have a documented content strategy, and only 39% of
B2C marketers have one. Content is the foundation of inbound marketing so there should be nothing stopping any of us from creating a dynamite content strategy. The question is, why should we be spending so much time on something so fundamental? Here’s why:

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Topics: Social Media, Inbound Marketing, Lead Generation, content marketing, SEO, Blogging