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Phone: 484-552-8946

Email: info@avantivision.com

    

How You Can Use Instagram To Help Market Your Business

May 22, 2015 12:30:00 PMBy Jeffrey Carroll Posted in Social Media, Inbound Marketing, content marketing, Blogging, 2015 Marketing, Phoenixville Marketing, Instagram

One of the most modern content marketing strategies today is posting photos or images of your products on different online outlets, especially social media sites. Giving potential customers a detailed view of your product, accompanied by reviews or general comments from past customers, can be extremely beneficial in sales. With a good picture and other’s validation an appreciation of your product is developed prompting the buyer to a point of action.

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Topics: Social Media, Inbound Marketing, content marketing, Blogging, 2015 Marketing, Phoenixville Marketing, Instagram

5 Reasons Why Online Video Marketing Is Useful For Your Company Today

Apr 28, 2015 11:34:00 AMBy Jeffrey Carroll Posted in Video Marketing, Broadcast Video, Inbound Marketing, video seo, Video production tips, Online Video

Video marketing: Online video marketing is an easy and convenient way for people to consume information.

  1. Today we live in a culture that has adopted a very fast way of living. “Time is money", and people don’t have the time to read long articles on products or services. Videos are less time consuming than text advertising, and can provide the consumer with a lot of useful information in a short amount of time. In a recent study conducted by Digital Sherpa, It was found that 64% of web visitors are more likely to purchase a product after viewing an informational video on the Web.

  2. More people are using their mobile devices to surf the Web. This is a trend that has become common, especially in the younger generations. Text information appears small and hard to read on mobile devices while video is clear and easy to use. A study conducted by Cisco, shows that mobile Internet traffic has increased 69% from 2013- 2014.

  3. Online videos are easily shared via social media. Almost any video that you find online has a like or share button that instantly posts the video to an individuals social media. This helps the video obtain an audience, which can convert into more leads for your product or service.

  4. Online videos are cheap and easy to produce. Videos can be obtained with just a small portion of your businesses marketing budget. Depending on the level of expertise and quality of equipment, the cost of these videos rage from a couple hundred to thousand dollar projects.

  5. Video marketing is a sales approach that works around the clock. As long as the video is up to date and relevant, the targeted customer can access valuable information at his or her own convenience.

* Fun Fact- Youtube is the second most used search engine in the world 

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http://www.avantivision.com/

Phone: 484-552-8946

Email: info@avantivision.com

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Topics: Video Marketing, Broadcast Video, Inbound Marketing, video seo, Video production tips, Online Video

Marketing Graduates Struggle to Find Jobs After College

Apr 22, 2015 9:28:00 AMBy Jeffrey Carroll Posted in Video Marketing, Inbound Marketing, Sales and Marketing, 2015 Marketing, Marketing Trends, Jobs, College Graduates, Phoenixville Marketing, Careers

Tips to gaining an advantage in a competitive industry

Why Marketing Majors Struggle to Find Jobs

Just earned a brand new marketing degree? Ready to start your career as a marketing professional? It wont' be as easy as you think.

It is hard to predict the future of the marketing industry, as it is technology based and ever-changing. Last year’s views and strategies are different than present ones, and to succeed one must stay current and master new marketing trends and tactics.

During college, marketing majors hone their skills with lectures and textbooks. And for what? With the marketing industry's constant evolution and tecnological changes, a marketing degree can become devalued and useless when job hunting. As a result, marketing majors have been having a tough time finding jobs. 

After spending 10-30 years in the classroom and not in the real marketing world, one can question if your professor can even teach about the current trends in marketing or if the schools curriculum even reflects todays current trends. They can certainly read about SEO, social media, content marketing, video marketing, video SEO, inbound marketing, but in reality, they've never lived in that marketing world.

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Topics: Video Marketing, Inbound Marketing, Sales and Marketing, 2015 Marketing, Marketing Trends, Jobs, College Graduates, Phoenixville Marketing, Careers

What You Should Know About Closed Loop Marketing?

Nov 19, 2014 7:24:00 AMBy Antonio Basile Posted in Inbound Marketing, Closed Loop Marketing

Whether you’re at the helm of a family-owned brick-and-mortar business in Philadelphia or the Marketing Director of a world-wide corporation, it’s essential not only to develop relevant marketing initiatives that reflect your brand, but also to identify exactly from which of your marketing channels customers find their way to your company. By being able to both launch engaging marketing efforts and analyze how that traffic got to your company website, you not only affirm the value of your marketing campaigns, but also gain invaluable insight into how and where to invest your marketing dollars to experience a consistent Return on Investment. How do you achieve this successfully?

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Topics: Inbound Marketing, Closed Loop Marketing

The Top 5 Questions Asked About Inbound Marketing

Aug 12, 2014 10:00:00 PMBy David McManus Posted in Inbound Marketing

This post addresses the top 5 questions asked about inbound marketing.

 

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Topics: Inbound Marketing

Google's Summer Updates Shake Up Local Search, and Rich Snippets

Aug 8, 2014 12:00:00 PMBy David McManus Posted in Video Marketing, Local Search, Small Business Marketing, Mobile Marketing, Inbound Marketing, Lead Generation, video seo, content marketing

As Digital marketers, the Avanti team spends a lot of time in search engine land but more specifically, following and measuring traditional organic search results. Over the past months there have been shake-ups to search engine results pages - and when we talk about search engines, we’re referring to the powerhouse Google.

In case you haven’t heard, Google has come out with an update called Pigeon, which for the most part has affected how Google uses and determines a searchers location. 

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Topics: Video Marketing, Local Search, Small Business Marketing, Mobile Marketing, Inbound Marketing, Lead Generation, video seo, content marketing

Effective Social Media Campaigns for Your Business

Jul 8, 2014 2:22:00 PMBy David McManus Posted in Inbound Marketing, Lead Generation, content marketing

There are several avenues to influence and use social media to generate revenue for your business.

Whether you have no social presence at all or are looking to grow your twitter following to 10,000 people Avanti Vision can help you get started with effective social media campaigns.

 

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Topics: Inbound Marketing, Lead Generation, content marketing

Why Content Marketing Means Success for Your Business

Jul 3, 2014 12:59:00 PMBy David McManus Posted in Inbound Marketing, Lead Generation

Whatever your company, no matter your industry, you should consider utilizing content marketing for your business in order to maintain a competitive advantage.

Content comes in many forms, including videos, articles, whitepapers, ebooks, infographics, shooks , case studies and webinars, all of which can enhance your online presence to increase your number of prospects and leads.

There are numerous benefits to content marketing for your business, but the following are some of the most significant.

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Topics: Inbound Marketing, Lead Generation

10 Great Video Marketing Tips to Get You Started

Jun 6, 2014 1:01:00 PMBy David McManus Posted in Video Marketing, Inbound Marketing, video seo, Video production tips

Video has seen massive growth in the last few years and is no longer a passing fad or over hyped marketing tool.

Using video in your marketing campaigns could increase your overall business and brand awareness. It’s highly likely that your competitor is using video, so hop on the train and do not let the video opportunity pass you by.

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Topics: Video Marketing, Inbound Marketing, video seo, Video production tips

Call to Action Examples - The Marketing Call to Action You May Be ...

Feb 25, 2014 7:05:00 AMBy Antonio Basile Posted in Inbound Marketing, Lead Generation

When it comes to a call to action - be it via an email blast, a direct mail piece, or even a website landing page, many business owners miss out on tried-and-true methods because they are either trying to blaze a different trail or they just have not done enough research on existing call to action samples to know how to craft an effective sales pitch.

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Topics: Inbound Marketing, Lead Generation