As a business of any size, expanding your customer base and getting the word out about your brand are two of the most important factors to your company’s survival as well as its growth. This is why marketing your brand is of such utmost importance. When it comes to marketing, there are two main types: outbound and inbound marketing.

With the numerous Google updates over the past few years, the term “content marketing” has become more popular as businesses have realized the importance of investing in quality content to build a successful online marketing strategy.

True, quality content has been preached for years. But in the old days (like before 2011), Internet marketers could get away with taking shortcuts to manipulate Google’s algorithm. This meant posting cheap content and/or spinning hundreds of versions of the same article in hopes of building a bunch of unique backlinks quickly.

Developing and setting goals are critical for any organizations success. However, it does little good to create these goals only to end up with a list that is never acted upon.

 There is a lot of talk these days about inbound marketing; the forms of marketing that involve customers finding you at the moment they are searching for the solution you have to offer, as opposed to you going after them. As Internet video becomes more accessible and available on more devices, the next evolution you'll begin to notice is inbound video marketing.

There are a lot of components that go into a successful online marketing strategy, and one of the most important is keyword selection.