Tips to gaining an advantage in a competitive industry

Why Marketing Majors Struggle to Find Jobs

Just earned a brand new marketing degree? Ready to start your career as a marketing professional? It wont' be as easy as you think.

It is hard to predict the future of the marketing industry, as it is technology based and ever-changing. Last year’s views and strategies are different than present ones, and to succeed one must stay current and master new marketing trends and tactics.

During college, marketing majors hone their skills with lectures and textbooks. And for what? With the marketing industry's constant evolution and tecnological changes, a marketing degree can become devalued and useless when job hunting. As a result, marketing majors have been having a tough time finding jobs. 

After spending 10-30 years in the classroom and not in the real marketing world, one can question if your professor can even teach about the current trends in marketing or if the schools curriculum even reflects todays current trends. They can certainly read about SEO, social media, content marketing, video marketing, video SEO, inbound marketing, but in reality, they've never lived in that marketing world.