Reaching new customers and informing current ones of all the services available from your company is essential for your business in the online world. Especially true for roofers. Developing effective strategies to reach new customers requires a business owner to understand the various mediums that can be used to help them do this. Read on as we take a look at how to create an effective plan for your business’ marketing needs.

Direct Mail

There are still many advantages to direct mail advertising that make it a worthwhile investment for service businesses such as roofing companies. Many people are more likely to view an advertisement received through the mail as more trustworthy than an online advertisement. There are also certain audiences, such as older age demographics, that are more likely to receive mail advertisements than digital ones. Many homeowners, with high incomes, fall into these demographics, so it’s important for your company to reach them. What’s more the US postal service now has special services and pricing for business mail, making it more efficient and cost-effective than ever before.

Digital Marketing

The advancement of technology has changed the way that businesses interact with their client base and attract new customers, the service industry being no exception. The internet is the first place that consumers turn to when they’re in need of a product or service. Convenience and quick access make this option hard to pass up on. After all, people have internet access right in their pocket at all times through their smartphone.

Digital marketing comes with many advantages over traditional mediums that businesses used to reach their clients in the past. For one, digital advertisements can be targeted specifically to certain audiences with very precise targeting. This lets you show content that a particular group is more likely to engage with. Digital advertising also has a very favorable ratio in terms of expenses and giving you an excellent return on your investment. There are many ways to market your business through digital such as social media, display advertising, video marketing, reputation marketing, email marketing, search engine optimization and more.

Creating a Cohesive Marketing Approach

The most successful marketing strategy incorporates both digital and mail components to create a cohesive strategy that has the broadest reach possible. By using both tried-and-true advertising strategies and innovative, high-tech tactics, your business will maximize the benefit it sees from your marketing investment. Your message will reach the widest audience possible, leading to an expanding customer base and more revenue for your business.

Just because more business is done in the digital space than ever before doesn’t mean your business can afford to neglect other forms of advertising. Favoring one strategy too strongly over another means your business risks missing out on the audience that doesn’t pay attention to the medium you’re advertising with. That’s why a multi-faceted approach to marketing is essential for your business’ success in the long term.