Length Does Matter When It Comes to Video

We get a lot of questions about video. The most frequent question is: what is the best length for my video? 

Length matters when it comes to video. Every video should have a specific purpose for its intended audience and the videos should focus on quality content that is:

• visually appealing,
• engaging
• educational enough to hold people's attention.

When producing videos for the web, keep your videos short and laser-focused. Instead of making one long video, consider breaking up your video into smaller, shorter chunks of information. Be clear, direct, relevant, and precise with the information. Know what to say and how to say it. Do not try to squeeze too much information into one video.

If you're thinking about video for your business, then check out our Video Production Page. It's a great resource to get you started on your video journey.

Short, condensed bursts of information can have a huge impact on the overall success rate of your video content.

Having several short videos as opposed to one long video will allow you to spread your videos out and publish them consistently. This provides long-term benefits to your content marketing efforts with more opportunities to post these videos to your social media channels.