Video production is a great way to engage and expand an audience, whether it is for a blog, website or business venture.
Whether you’re an established blogger or simply trying to start your company's video strategy, developing a video requires the consideration of some key pieces before, during, and after the green light process.
If you’re thinking of diving into video production, the following tips may give you the edge you need to create the best video content without spending more than you need to.
Establish a budget
- You can only imagine how often people will go into the production of a video and spend more than they have. This can be a disastrous situation, it’s best to avoid it and be smart. You want the video you’re making to be the first of many, not the last, so sit down and decide on a set amount of money you’re willing to spend on the production. This will save time and money in the long run.
- Bonus Tip: It is important to map out the length of the production to estimate how long it will take to shoot. Quickness and efficiency will be an essential component to this process!
- Think about your audience
- Based on your business or interests there has to be a certain audience you want to reach with this production. Are you a musician trying to send a certain message or a small business attempting to reach those in the public that would benefit from your product? No matter what the message or purpose, there is an audience waiting for you to grab their attention.
- Therefore, it is important to think about your audience before deciding the content of your video to ensure it is a piece of content they enjoy and like. Think about their interests, behaviours and what they like about your blog or business and be sure to incorporate these into the video in some way. This helps to ensure the video is relevant for your desired audience and is something they find enjoyable and interesting.
- Storyboard your ideas
- A beneficial part of this process is storyboarding as it allows you to organize the story you wish to tell and how you can visually achieve it. By analysing your video content frame by frame before filming, you will have an idea of what pieces of it work and can redesign the ones that might not. How can you determine this?
- Look at the still frames and think, which ones enrich the emotion and theme of the content. Those are the ones you definitely need to include in your video.
- Tools of engagement
- While raw video footage is the skeletal structure of your project, video-editing effects are what allow the viewer to engage with the content and understand the overall message you’re trying to convey.
- Remember the film “2001: A Space Odyssey?” Near the beginning of the film, ‘The Dawn of Man’ segment shows apes violently using bones to beat each other and then the bone is thrown into the air. Then the frame immediately cuts to a space satellite, four million years later! Kubrick makes a match cut from one time period to the next. What he’s trying to relay to the viewer is that humanity at one time was primitive and now views itself as technologically advanced.
- An effect used largely in the “Star Wars” film franchise by George Lucas is the wipe effect. This is utilized when a scene ends where a line wipes the previous scene away on screen and simultaneously reveals the next scene.
- Why use this effect? It can establish an emphasis on events taking place linearly, allowing for action to blend with more action in two different places.
- Be original
- The single, most important thing you can do to arrive at the best video content possible from a production is to be original. Standing out from the crowd and avoiding secondary ideas will show in the final product, presenting the world with a video that is unlike anything else is the goal of any video production. Never forget to keep in mind “originality” above all else.
Now it’s up to you to take the necessary steps towards your successful video production. Believe in yourself and do your best to enjoy the process from start to finish. Careful planning pre-production is key, if you want it to go as smoothly as possible and remember the purpose of your video and the audience it is being aimed at, at all times during production. Ultimately, originality and relevance are the two most important features of a video. As long as it is something relevant to your target audience that they haven’t seen before they are sure to love it.
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