5 Common Mistakes Many Philadelphia Web Design Companies Make
As with all major decisions for your business, taking the time to do your due diligence before you...
3. You Offer Call-to-Actions
Call-to-actions tell a visitor to download, sign up, watch a video or take that pivotal next step. One of the most important ingredients of your site, a great call-to-action button will improve conversion rates by getting users to take a desired action. However, you can’t just slap a CTA up and hope for the best. You need to think creatively and strategically as your call-to-action is part of a bigger strategy. If you're serious about using your website a contractor sales tool, then strategic call-to-actions are a must.
5. Use Video
Pictures are one thing, video takes it to another level. Video is the premiere communication tool as it not only shows proof but builds rapport and trust as well (if done correctly). It shows, it tells and there are so many different things you can use it for. Customer testimonials, before and after shots, how-to videos, and virtual tours are just some of the types of videos being used in the construction field. Video for contractors is fast becoming the way to differentiate one self from the competition and the go-to tool to help close customers. Once you have the video yu can use it in other places as well. Imagine, when you go to bid on a job and you show the homeowner a video on your tablet of past work, successes, and testimonials, how impressed they will be. It provides proof that you are the best company for the job.
Get Ahead, Stay Ahead Marketing
As with all major decisions for your business, taking the time to do your due diligence before you...
There can be countless reasons why your web video failed to get results. From hiring your...
Leave a Comment