<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?ev=6042748380160&amp;cd[value]=0.01&amp;cd[currency]=USD&amp;noscript=1">
    

Content: The Foundation to Your Inbound Success

Jul 13, 2015 12:16:00 PMBy Bethany Mitchell Posted in Social Media, Inbound Marketing, Lead Generation, content marketing, SEO, Blogging

Content. Content. Content. We talk about it a lot as inbound marketers, but we are not taking it as 

seriously as we should. Only 44% of B2B marketers have a documented content strategy, and only 39% of
B2C marketers have one. Content is the foundation of inbound marketing so there should be nothing stopping any of us from creating a dynamite content strategy. The question is, why should we be spending so much time on something so fundamental? Here’s why:

Read More

Topics: Social Media, Inbound Marketing, Lead Generation, content marketing, SEO, Blogging

The Lead Generation Machine - Part 1 Content

Jun 16, 2015 3:17:36 PMBy David McManus Posted in Web Design, Reputation Management, Lead Generation, content marketing, Sales and Marketing

As a business owner you're faced with the challenge of generating new business and attracting potential buyers everyday. Generating leads - both high in quality and quantity - should be an important objective when trying to grow your business. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.

Read More

Topics: Web Design, Reputation Management, Lead Generation, content marketing, Sales and Marketing

How You Can Use Instagram To Help Market Your Business

May 22, 2015 12:30:00 PMBy Jeffrey Carroll Posted in Social Media, Inbound Marketing, content marketing, Blogging, 2015 Marketing, Phoenixville Marketing, Instagram

One of the most modern content marketing strategies today is posting photos or images of your products on different online outlets, especially social media sites. Giving potential customers a detailed view of your product, accompanied by reviews or general comments from past customers, can be extremely beneficial in sales. With a good picture and other’s validation an appreciation of your product is developed prompting the buyer to a point of action.

Read More

Topics: Social Media, Inbound Marketing, content marketing, Blogging, 2015 Marketing, Phoenixville Marketing, Instagram

10 Advantages of Google My Business for Local Companies

Feb 6, 2015 11:53:00 AMBy David McManus Posted in Local Search, Small Business Marketing, Mobile Marketing, Lead Generation, content marketing


Google My Business:

Did you know Google is more than just a search engine? It is also a directory, and a great one at that for small businesses.

Read More

Topics: Local Search, Small Business Marketing, Mobile Marketing, Lead Generation, content marketing

5 Tips to Get Started on Local SEO in the New Year

Jan 2, 2015 12:10:00 PMBy David McManus Posted in Local Search, Reputation Management, Lead Generation, content marketing

Even if you’re a business located in a specific geographic region - SEO (search engine optimization) is an effective way to drive traffic to your storefront or website.

Whether a service provider or retail location here are several easy to implement tips that all local business can use to land more customers in the coming year.

Read More

Topics: Local Search, Reputation Management, Lead Generation, content marketing

Google's Summer Updates Shake Up Local Search, and Rich Snippets

Aug 8, 2014 12:00:00 PMBy David McManus Posted in Video Marketing, Local Search, Small Business Marketing, Mobile Marketing, Inbound Marketing, Lead Generation, video seo, content marketing

As Digital marketers, the Avanti team spends a lot of time in search engine land but more specifically, following and measuring traditional organic search results. Over the past months there have been shake-ups to search engine results pages - and when we talk about search engines, we’re referring to the powerhouse Google.

In case you haven’t heard, Google has come out with an update called Pigeon, which for the most part has affected how Google uses and determines a searchers location. 

Read More

Topics: Video Marketing, Local Search, Small Business Marketing, Mobile Marketing, Inbound Marketing, Lead Generation, video seo, content marketing

Video SEO & Why You Should Consider It?

Aug 4, 2014 10:47:00 AMBy David McManus Posted in Broadcast Video, Local Search, Lead Generation, video seo, Video production tips, Post Production, content marketing

You’ve probably heard the term SEO or Search Engine Optimization thrown around quite a bit these days. It’s the constantly changing process of getting your website found by search engines such as Google, Bing, Yahoo and others.

Read More

Topics: Broadcast Video, Local Search, Lead Generation, video seo, Video production tips, Post Production, content marketing

Length Does Matter When It Comes to Video

Jul 30, 2014 9:02:00 AMBy David McManus Posted in Video Marketing, video seo, Video production tips, content marketing

We get a lot questions about video. The most frequent questions is: what is the best length for my video?

Length matters when it comes to video. Every video should have a specific purpose for its intended audience and the videos should focus on quality content that is:

  • visually appealing,
  • engaging
  • educational enough to hold peoples attention.
Read More

Topics: Video Marketing, video seo, Video production tips, content marketing

Social Media's Return on Investment

Jul 16, 2014 11:39:00 AMBy David McManus Posted in Social Media, Small Business Marketing, Lead Generation, content marketing

The core of Avanti Visions Inbound Marketing Methodology is Attract – Convert – Close – Delight.  

Read More

Topics: Social Media, Small Business Marketing, Lead Generation, content marketing

Why Your Website Video Failed You

Jul 10, 2014 11:41:00 AMBy David McManus Posted in Video Marketing, video seo, Video production tips, content marketing

There can be countless reasons why your web video failed to get results. From hiring your neighbor’s cousin’s friend (who just happens to dabble in video production when he feels like it) to putting absolutely no pre-production thought into the intended purpose of the video, web videos fail for countless reasons.

Read More

Topics: Video Marketing, video seo, Video production tips, content marketing