Avanti Vision recently did a research campaign of over 100 dumpster rental companies across the United States. After talking to mostly the business owners themselves it was surprising how many seem to have said the same thing no matter what geographic or metro area they were in. 

 

Topics: Inbound Marketing, content marketing

One question we get often when talking to business owners is. Should I invest in SEO or content marketing? 

Topics: Lead Generation, content marketing, SEO, Sales and Marketing, Rankings

Content. Content. Content. We talk about it a lot as inbound marketers, but we are not taking it as 

seriously as we should. Only 44% of B2B marketers have a documented content strategy, and only 39% of
B2C marketers have one. Content is the foundation of inbound marketing so there should be nothing stopping any of us from creating a dynamite content strategy. The question is, why should we be spending so much time on something so fundamental? Here’s why:

Topics: Social Media, Inbound Marketing, Lead Generation, content marketing, SEO, Blogging

As a business owner you're faced with the challenge of generating new business and attracting potential buyers everyday. Generating leads - both high in quality and quantity - should be an important objective when trying to grow your business. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.

Topics: Web Design, Reputation Management, Lead Generation, content marketing, Sales and Marketing

One of the most modern content marketing strategies today is posting photos or images of your products on different online outlets, especially social media sites. Giving potential customers a detailed view of your product, accompanied by reviews or general comments from past customers, can be extremely beneficial in sales. With a good picture and other’s validation an appreciation of your product is developed prompting the buyer to a point of action.

Topics: Social Media, Inbound Marketing, content marketing, Blogging, 2015 Marketing, Phoenixville Marketing, Instagram

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Google My Business:

Did you know Google is more than just a search engine? It is also a directory, and a great one at that for small businesses.

Topics: Local Search, Small Business Marketing, Mobile Marketing, Lead Generation, content marketing

Even if you’re a business located in a specific geographic region - SEO (search engine optimization) is an effective way to drive traffic to your storefront or website.

Whether a service provider or retail location here are several easy to implement tips that all local business can use to land more customers in the coming year.

Topics: Local Search, Reputation Management, Lead Generation, content marketing

As Digital marketers, the Avanti team spends a lot of time in search engine land but more specifically, following and measuring traditional organic search results. Over the past months there have been shake-ups to search engine results pages - and when we talk about search engines, we’re referring to the powerhouse Google.

In case you haven’t heard, Google has come out with an update called Pigeon, which for the most part has affected how Google uses and determines a searchers location. 

Topics: Video Marketing, Local Search, Small Business Marketing, Mobile Marketing, Inbound Marketing, Lead Generation, video seo, content marketing

You’ve probably heard the term SEO or Search Engine Optimization thrown around quite a bit these days. It’s the constantly changing process of getting your website found by search engines such as Google, Bing, Yahoo and others.

Topics: Broadcast Video, Local Search, Lead Generation, video seo, Video production tips, Post Production, content marketing

We get a lot questions about video. The most frequent questions is: what is the best length for my video?

Length matters when it comes to video. Every video should have a specific purpose for its intended audience and the videos should focus on quality content that is:

• visually appealing,
• engaging
• educational enough to hold peoples attention.

Topics: Video Marketing, video seo, Video production tips, content marketing