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Switching to a New Digital Marketing Agency? Tips on How to Make the Switch as Painless as Possible

Jul 25, 2016 3:23:45 PMBy Jeffrey Carroll Posted in SEO, Switching Marketing Companies, digital marketing

Is your firm or considering a spending change in SEO, advertising or web services? Avanti Vision has some great tips on making a transition to a new agency or consultant as easy as possible.

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Topics: SEO, Switching Marketing Companies, digital marketing

How to edit 360° video

Jul 13, 2016 6:00:00 PMBy David McManus Posted in Video Marketing, Broadcast Video, video seo, Online Video, content

We've discussed using 360 video for your business and how to shoot 360° video for your business. Next, you'll need to know how to edit 360 video.

Okay, now that you have some footage shot with your 360° camera, you'll need to edit the footage into a completed piece. When it comes to editing 360 footage, the cameras used in this project both have their own unique approach.

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Topics: Video Marketing, Broadcast Video, video seo, Online Video, content

How to shoot 360° video

Jul 7, 2016 6:00:00 PMBy David McManus Posted in Video Marketing, Broadcast Video, Small Business Marketing, video seo, Video production tips, Post Production, Video Production

As mentioned in the previous post, we've been excited about 360 video for a while and the impact it is going to have on content for businesses, broadcasting and gaming worlds.

Our last post on 360° video showed examples of pictures and video, each of which were deployed and utilized in different ways. The process of creating a 360 video is a bit more involved than creating a conventional video and more involved than just taking a 360 photography. While experimenting with this technology we put together a three part series of videos that shows how we shot and edited our 360 videos...this post is about how to shoot 360 video for your business.

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Topics: Video Marketing, Broadcast Video, Small Business Marketing, video seo, Video production tips, Post Production, Video Production

Using 360 Video for Your Business

Jun 29, 2016 5:30:00 PMBy David McManus Posted in Small Business Marketing, Video production tips, Online Video

We've been excited about 360 video for a while and the potential uses it might have for businesses...not to mention personal uses as well.

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Topics: Small Business Marketing, Video production tips, Online Video

What really matters to consumers when producing video

Jun 24, 2016 11:00:00 AMBy David McManus Posted in Video Marketing, video seo, Video production tips, Post Production, content marketing, Blogging, Marketing Trends, Online Video, content, Video Production

What is the true purpose of a company video? Some would say to sell a product, service or idea. Are they wrong? Ultimately no, but the true purpose goes much deeper than that.

Anyone can pick up their smart phone now days or hire a video production company to produce a single video about a business. But the truth is, no one cares about your business. 

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Topics: Video Marketing, video seo, Video production tips, Post Production, content marketing, Blogging, Marketing Trends, Online Video, content, Video Production

Why is your Inbound Marketing Strategy Not Working? A New Battle Plan

Jun 14, 2016 9:00:00 PMBy Jeffrey Carroll Posted in Inbound Marketing, SEO


Why Talk About Inbound Marketing?
Before we get into what inbound marketing is all about, it is important to understand how buyer habits have changed in recent years.

Inbound marketing is important because of the continuing shift toward self-reliance in consumer decision-making. With the rise of digital technology, access to information is increasingly right at our fingertips. Today, when buyers identify a problem, they increasingly arrive at a solution through their own online research. Rather than calling a friend or going to check out a local company in person, they likely turn straight to their smartphone or computer. The internet allows for buyers to compare companies with similar products and services and then select one that they feel most fits their needs. So how do you get a potential customer to pick you out of the crowd?

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Topics: Inbound Marketing, SEO

Amplify Your Content: How to Get Your Content Found Online

Jun 2, 2016 9:30:00 AMBy Jeffrey Carroll Posted in Branded Network, Video Production, IFTTT, Amplify Your Content

More companies are switching to content marketing strategies than ever before.To accomplish this these companies are creating premium content in a variety of different ways. Some of these strategies include writing blogs, producing videos, press releases, creating e-books and designing infographics. But what happens after you have created this awesome content? How will you get your ideal customer to see it and how will you get them to engage?

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Topics: Branded Network, Video Production, IFTTT, Amplify Your Content

Choosing A Content Marketing Company: What Manufacturers and Distributors Need to Consider

May 26, 2016 10:00:00 AMBy David McManus Posted in Inbound Marketing, content marketing, SEO, Call to Action, Content Marketing Company

 

Anyone who runs a business, or simply anyone who peruses the internet nowadays, knows there is a shift happening in the marketing world (Well, at least we hope you know this if you're a business owner). The power is increasingly in the hands of the consumer. Today’s top marketing companies and top consumer brands know that modern marketing is about providing great educational content for their consumers rather than giving the hard sell.

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Topics: Inbound Marketing, content marketing, SEO, Call to Action, Content Marketing Company

Tree Service Marketing: The next steps for Dramatic Growth

May 23, 2016 4:00:00 AMBy David McManus Posted in Lead Generation, Tree Service Marketing, Marketing Trends, Family Owned Businesses, tree service leads

Whether you just started your tree care and tree removal service or have been established in the tree industry for a while, one thing is for sure, it's a highly competitive industry.

In the past two years (since we wrote our earlier post) we've seen an explosion of new tree care service companies popping up (and that's just in the small region of southeastern PA, Delaware and NJ). 

Just Google the word tree service and you'll get multiple pages of tree service companies competing with each other for business in any metropolitan region. 

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Topics: Lead Generation, Tree Service Marketing, Marketing Trends, Family Owned Businesses, tree service leads

 A Family Owned Distributor Overcomes Challenges to Achieve Success

May 10, 2016 3:56:26 PMBy David McManus Posted in Video Marketing, Inbound Marketing, Video production tips, Ice Cream Marketing, interview, smartceo, Family Owned Businesses, ice cream equipment

Although you may not know it, family owned businesses are a big part of the economic force in North America today. Not only do family businesses  create jobs, impact the economy, and help communities but they aslo drive innovation, change and stewardship as well. Plus they are representatives of the American dream.

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Topics: Video Marketing, Inbound Marketing, Video production tips, Ice Cream Marketing, interview, smartceo, Family Owned Businesses, ice cream equipment