Why Roofing Companies Should Consider Digital Advertising

Maybe it is a secret, that online advertising is one of the best ways to reach new customers. Yet many local service businesses, such as roofers, are still not taking advantage of this powerful marketing tool. Even if you are currently running print, digital, or direct mail campaigns. Here are some reasons your roofing business should be running digital ads.

Online advertising is extremely targeted. You can target your ads to people based on their location, age, gender, interests, homeownership, income, and more. This ensures that your ad reaches the right people, who need your service, and that you are not wasting your money on ads no one sees. Though the tools make it easy to target the perfect potential customer with a digital ad campaign, it still requires time and skill to set up and execute. 

Another reason to run digital ads is that they are still very cost-effective for roofing businesses. You can reach a large, targeted audience for a relatively low cost. The potential payoff is huge when you hit upon the right ad (offer) for the right audience.  Of course, throughout all of it, you can track how well your ad performs so that you can make changes when necessary.

Online advertising is flexible. You can change your ad at any time to respond to current events or trends. This allows you to keep your campaigns fresh and relevant, which will help you attract new customers. For example, if you're in a storm-prone area when storms hit. Then you could immediately start showing ads for storm repair services in the area you want to target.

Finally, we get to the last reason and that is the competition is still relatively low. As more tools become available along with the ease and access to these platforms, more and more marketers and businesses will see opportunities. As more people jump on board with digital advertising, naturally the landscape will become more saturated. But wait, the opportunity for your business is here now, take advantage of it while you still can.

If you are not already running digital ads, now is the time to start. There will never be a time when it's more cost-effective to get in and start edging out your competitors. It is an extremely cost-effective way to reach new customers and grow your business.

Bonus Tip: One of the most powerful and affordable ad campaigns is remarketing. You can show people who have already visited your site (but didn't take action) with additional advertisements. Making sure no one falls through the cracks. When you are ready to get started, we are here to help.