Whether you just started your tree care and tree removal service or have been established in the tree industry for a while, one thing is for sure, it's a highly competitive industry.

In the past two years (since we wrote our earlier post) we've seen an explosion of new tree care service companies popping up (and that's just in the small region of southeastern PA, Delaware and NJ). 

Just Google the word tree service and you'll get multiple pages of tree service companies competing with each other for business in any metropolitan region. 

Topics: Lead Generation, Tree Service Marketing, Marketing Trends, Family Owned Businesses, tree service leads

Strategic Marketing: Lessons from Donald Trump

Unless you’ve been living under a rock for the last several months, you’ve doubtless fallen victim to the tsunami of media coverage surrounding the most outrageous, bizarre, disturbing, and entertaining personality in recent political history – the star and frontrunner of the Republican primary race for the presidency – Donald Trump.

Topics: Social Media, Video Marketing, Small Business Marketing, Reputation Management, Lead Generation, content marketing, Sales and Marketing, 2015 Marketing, Jobs

Local SEO is a powerful way to promote your business, especially if you are a service provider. Local SEO can help you attract leads and reach potential customers.

Topics: Social Media, Web Design, Local Search, Small Business Marketing, Lead Generation, SEO, Blogging, Google, Rankings, content

Blogging is hard; there is no doubt about it. It’s even harder creating a successful blog as a whole. So don’t give up hope if your blog doesn’t seem to be doing what you need it to be doing because this isn’t a new concept. Seven years ago, Technorati projected that 95% of blogs were unsuccessful because of their authors neglecting them. How can we save our blogs from abandonment?

Topics: Inbound Marketing, Lead Generation, content marketing, Blogging, Google, content

One question we get often when talking to business owners is. Should I invest in SEO or content marketing? 

Topics: Lead Generation, content marketing, SEO, Sales and Marketing, Rankings

 

Why should industrial manufacturers and distributors start to think like a media company?

It's hard not to notice that video content dominates our daily lives nowdays when it comes to communication strategies. Content, in particular video content, plays an important role in any marketing strategy and can have a dramatic effect on the sales cycle. In an industry that relies a lot on demonstrations, trade shows and word of mouth to acquire business, manufacturers and distributors of Industrial equipment stand the most to gain through producing content.

Topics: Video Marketing, Lead Generation, Sales and Marketing, Online Video

Content. Content. Content. We talk about it a lot as inbound marketers, but we are not taking it as 

seriously as we should. Only 44% of B2B marketers have a documented content strategy, and only 39% of
B2C marketers have one. Content is the foundation of inbound marketing so there should be nothing stopping any of us from creating a dynamite content strategy. The question is, why should we be spending so much time on something so fundamental? Here’s why:

Topics: Social Media, Inbound Marketing, Lead Generation, content marketing, SEO, Blogging

As a business owner you're faced with the challenge of generating new business and attracting potential buyers everyday. Generating leads - both high in quality and quantity - should be an important objective when trying to grow your business. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.

Topics: Web Design, Reputation Management, Lead Generation, content marketing, Sales and Marketing

With all the different variables and algorithms out there affecting your SEO rankings, it is not uncommon for a rumor or ‘myth’ to propagate regarding what to do and what not to do in order to get website traffic.  During my time in the SEO field I have heard on a number of occasions people tell me that ‘Google no longer looks at meta tags’ or ‘Google no longer looks at keyword tags’.  I’ll explain where this rumor came from, how it became mixed up and why it’s not only untrue, but dangerous to ignore. 

Topics: Local Search, Lead Generation, SEO

No matter what the situation may be, there are always people rooting for the underdogs. Is it their likeability? Their innocence compared to the big dogs? There are a lot of things that make people cheer for the underdogs, but the business world is like the ever popular story of David and Goliath. Big companies, or in other words the Goliaths, seem to dominate in sales because of their size. However, smaller businesses, or the Davids if you will, have a competitive edge that can put them on top.

Topics: Lead Generation