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The Lead Generation Machine - Part 1 Content

Jun 16, 2015 3:17:36 PMBy David McManus Posted in Web Design, Reputation Management, Lead Generation, content marketing, Sales and Marketing

As a business owner you're faced with the challenge of generating new business and attracting potential buyers everyday. Generating leads - both high in quality and quantity - should be an important objective when trying to grow your business. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.

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Topics: Web Design, Reputation Management, Lead Generation, content marketing, Sales and Marketing

Are Meta and Title Tags Losing Their SEO Value?

Jun 15, 2015 3:40:00 PMBy Michael Kuznar Posted in Local Search, Lead Generation, SEO

With all the different variables and algorithms out there affecting your SEO rankings, it is not uncommon for a rumor or ‘myth’ to propagate regarding what to do and what not to do in order to get website traffic.  During my time in the SEO field I have heard on a number of occasions people tell me that ‘Google no longer looks at meta tags’ or ‘Google no longer looks at keyword tags’.  I’ll explain where this rumor came from, how it became mixed up and why it’s not only untrue, but dangerous to ignore. 

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Topics: Local Search, Lead Generation, SEO

David vs Goliath How Smaller Companies can Leverage Great Content to Crush Bigger Competitors

Jun 11, 2015 12:18:00 PMBy Bethany Mitchell Posted in Lead Generation

No matter what the situation may be, there are always people rooting for the underdogs. Is it their likeability? Their innocence compared to the big dogs? There are a lot of things that make people cheer for the underdogs, but the business world is like the ever popular story of David and Goliath. Big companies, or in other words the Goliaths, seem to dominate in sales because of their size. However, smaller businesses, or the Davids if you will, have a competitive edge that can put them on top.

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Topics: Lead Generation

10 Advantages of Google My Business for Local Companies

Feb 6, 2015 11:53:00 AMBy David McManus Posted in Local Search, Small Business Marketing, Mobile Marketing, Lead Generation, content marketing


Google My Business:

Did you know Google is more than just a search engine? It is also a directory, and a great one at that for small businesses.

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Topics: Local Search, Small Business Marketing, Mobile Marketing, Lead Generation, content marketing

5 Tips to Get Started on Local SEO in the New Year

Jan 2, 2015 12:10:00 PMBy David McManus Posted in Local Search, Reputation Management, Lead Generation, content marketing

Even if you’re a business located in a specific geographic region - SEO (search engine optimization) is an effective way to drive traffic to your storefront or website.

Whether a service provider or retail location here are several easy to implement tips that all local business can use to land more customers in the coming year.

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Topics: Local Search, Reputation Management, Lead Generation, content marketing

Google's Summer Updates Shake Up Local Search, and Rich Snippets

Aug 8, 2014 12:00:00 PMBy David McManus Posted in Video Marketing, Local Search, Small Business Marketing, Mobile Marketing, Inbound Marketing, Lead Generation, video seo, content marketing

As Digital marketers, the Avanti team spends a lot of time in search engine land but more specifically, following and measuring traditional organic search results. Over the past months there have been shake-ups to search engine results pages - and when we talk about search engines, we’re referring to the powerhouse Google.

In case you haven’t heard, Google has come out with an update called Pigeon, which for the most part has affected how Google uses and determines a searchers location. 

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Topics: Video Marketing, Local Search, Small Business Marketing, Mobile Marketing, Inbound Marketing, Lead Generation, video seo, content marketing

Video SEO & Why You Should Consider It?

Aug 4, 2014 10:47:00 AMBy David McManus Posted in Broadcast Video, Local Search, Lead Generation, video seo, Video production tips, Post Production, content marketing

You’ve probably heard the term SEO or Search Engine Optimization thrown around quite a bit these days. It’s the constantly changing process of getting your website found by search engines such as Google, Bing, Yahoo and others.

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Topics: Broadcast Video, Local Search, Lead Generation, video seo, Video production tips, Post Production, content marketing

Social Media's Return on Investment

Jul 16, 2014 11:39:00 AMBy David McManus Posted in Social Media, Small Business Marketing, Lead Generation, content marketing

The core of Avanti Visions Inbound Marketing Methodology is Attract – Convert – Close – Delight.  

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Topics: Social Media, Small Business Marketing, Lead Generation, content marketing

Effective Social Media Campaigns for Your Business

Jul 8, 2014 2:22:00 PMBy David McManus Posted in Inbound Marketing, Lead Generation, content marketing

There are several avenues to influence and use social media to generate revenue for your business.

Whether you have no social presence at all or are looking to grow your twitter following to 10,000 people Avanti Vision can help you get started with effective social media campaigns.

 

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Topics: Inbound Marketing, Lead Generation, content marketing

Why Content Marketing Means Success for Your Business

Jul 3, 2014 12:59:00 PMBy David McManus Posted in Inbound Marketing, Lead Generation

Whatever your company, no matter your industry, you should consider utilizing content marketing for your business in order to maintain a competitive advantage.

Content comes in many forms, including videos, articles, whitepapers, ebooks, infographics, shooks , case studies and webinars, all of which can enhance your online presence to increase your number of prospects and leads.

There are numerous benefits to content marketing for your business, but the following are some of the most significant.

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Topics: Inbound Marketing, Lead Generation