As a business owner you're faced with the challenge of generating new business and attracting potential buyers everyday. Generating leads - both high in quality and quantity - should be an important objective when trying to grow your business. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.
With all the different variables and algorithms out there affecting your SEO rankings, it is not uncommon for a rumor or ‘myth’ to propagate regarding what to do and what not to do in order to get website traffic. During my time in the SEO field I have heard on a number of occasions people tell me that ‘Google no longer looks at meta tags’ or ‘Google no longer looks at keyword tags’. I’ll explain where this rumor came from, how it became mixed up and why it’s not only untrue, but dangerous to ignore.
No matter what the situation may be, there are always people rooting for the underdogs. Is it their likeability? Their innocence compared to the big dogs? There are a lot of things that make people cheer for the underdogs, but the business world is like the ever popular story of David and Goliath. Big companies, or in other words the Goliaths, seem to dominate in sales because of their size. However, smaller businesses, or the Davids if you will, have a competitive edge that can put them on top.
Topics: Lead Generation
Google My Business:
Did you know Google is more than just a search engine? It is also a directory, and a great one at that for small businesses.
Even if you’re a business located in a specific geographic region - SEO (search engine optimization) is an effective way to drive traffic to your storefront or website.
Whether a service provider or retail location here are several easy to implement tips that all local business can use to land more customers in the coming year.
As Digital marketers, the Avanti team spends a lot of time in search engine land but more specifically, following and measuring traditional organic search results. Over the past months there have been shake-ups to search engine results pages - and when we talk about search engines, we’re referring to the powerhouse Google.
In case you haven’t heard, Google has come out with an update called Pigeon, which for the most part has affected how Google uses and determines a searchers location.
You’ve probably heard the term SEO or Search Engine Optimization thrown around quite a bit these days. It’s the constantly changing process of getting your website found by search engines such as Google, Bing, Yahoo and others.
The core of Avanti Visions Inbound Marketing Methodology is Attract – Convert – Close – Delight.
There are several avenues to influence and use social media to generate revenue for your business.
Whether you have no social presence at all or are looking to grow your twitter following to 10,000 people Avanti Vision can help you get started with effective social media campaigns.
Whatever your company, no matter your industry, you should consider utilizing content marketing for your business in order to maintain a competitive advantage.
Content comes in many forms, including videos, articles, whitepapers, ebooks, infographics, shooks , case studies and webinars, all of which can enhance your online presence to increase your number of prospects and leads.
There are numerous benefits to content marketing for your business, but the following are some of the most significant.