More companies are switching to content marketing strategies than ever before.To accomplish this these companies are creating premium content in a variety of different ways. Some of these strategies include writing blogs, producing videos, press releases, creating e-books and designing infographics. But what happens after you have created this awesome content? How will you get your ideal customer to see it and how will you get them to engage?
If you have done any research on content marketing, you know that you want to share your content as much as possible. Bloggers, social media, news outlets, and advertisements are some ways that you can get your content in front of your target audience.
To get all this content in front of more people you want your content to be featured around the web as much as possible. Setting up branded network which you also publish your content can help in your efforts to get it noticed.
What is a Branded Network?
A branded network consists of web properties like Wordpress, Blogger, Blog.com and many others that allow brands to publish on them. We then syndicate our content from a trigger point (or multiple trigger points) using a web-based service that allows users to create chains of simple conditional statements, called "recipes", which are triggered based on changes to other web services such as Gmail, Facebook, Instagram, and Pinterest. IFTTT is an abbreviation of "If This Then That".
A good example of this would be - You create a blog post for your company. Instead of manually uploading your blog post to multiple outlets you can have the action happen automatically. If you set up the IFTTT network correctly you could have one blog post go out to all of your sites without having to log into each one.
Of course it will take you a bit of time to set your network up and then make sure it is syndicating correctly, but it will save you tons of time in the long run.