Dave‘s fifteen years in broadcast TV, live shows, and post-production have placed him in the roles of videographer, editor, television director, motion graphics developer, and producer. His network broadcast experience includes consulting for more than fifty television stations throughout North America on real-time 3D graphic solutions and the launching of HD. He’s worked with Fox News, CBS News, ABC News, ESPN, The Weather Channel, and many others. As a videographer, he’s hung out of helicopters and crawled into sewers to get a shot, has miked celebrities, and generally had more fun than most people do at work. David is author of "The Vizrt Book -Broadcast Design with Vizrt Artist. He founder and host of TutsGFX.com and is certification as a Court Video Specialist.
Video is used everywhere nowadays. Long gone are the days when it was a medium just for the television. Which is a good thing because small companies can now use video technology to promote their business in creative ways instead of wasting a small fortune on TV advertising.
Sure TV advertising might be worth something for a huge company like Procter & Gamble (who spent 4.5 billion on TV advertising in 2014) but most small companies don't have a budget of a country, which is basically what it costs to produce a television spot and buy the air time as well. The companies that rely on television advertising are quickly disillusioned by the questionable demographics Nielsen provides and the low return on investment the spot actually delivers. That's why P&G cut their TV ad spend over $500 million in 2015 and shifted that to a digital marketing spend...simply because it believes online ads deliver a higher return on investment than TV or print.
Okay, love is a strong word but people do not hesitate in using it when describing things that they...well like, a lot. So, when people are looking to get work done on their home and they land on your contractor website, you need to put your best face forward. Having a website that is properly optimized, designed with mobile in mind and able to generate leads will set your site apart from all the other contractor websites in your region.
Okay, now that you have some footage shot with your 360° camera, you'll need to edit the footage into a completed piece. When it comes to editing 360 footage, the cameras used in this project both have their own unique approach.
As mentioned in the previous post, we've been excited about 360 video for a while and the impact it is going to have on content for businesses, broadcasting and gaming worlds.
Our last post on 360° video showed examples of pictures and video, each of which were deployed and utilized in different ways. The process of creating a 360 video is a bit more involved than creating a conventional video and more involved than just taking a 360 photography. While experimenting with this technology we put together a three part series of videos that shows how we shot and edited our 360 videos...this post is about how to shoot 360 video for your business.
What is the true purpose of a company video? Some would say to sell a product, service or idea. Are they wrong? Ultimately no, but the true purpose goes much deeper than that.
Anyone can pick up their smart phone now days or hire a video production company to produce a single video about a business. But the truth is, no one cares about your business.
Anyone who runs a business, or simply anyone who peruses the internet nowadays, knows there is a shift happening in the marketing world (Well, at least we hope you know this if you're a business owner). The power is increasingly in the hands of the consumer. Today’s top marketing companies and top consumer brands know that modern marketing is about providing great educational content for their consumers rather than giving the hard sell.
Whether you just started your tree care and tree removal service or have been established in the tree industry for a while, one thing is for sure, it's a highly competitive industry.
In the past two years (since we wrote our earlier post) we've seen an explosion of new tree care service companies popping up (and that's just in the small region of southeastern PA, Delaware and NJ).
Just Google the word tree service and you'll get multiple pages of tree service companies competing with each other for business in any metropolitan region.
Although you may not know it, family owned businesses are a big part of the economic force in North America today. Not only do family businesses create jobs, impact the economy, and help communities but they aslo drive innovation, change and stewardship as well. Plus they are representatives of the American dream.
Local SEO is a powerful way to promote your business, especially if you are a service provider. Local SEO can help you attract leads and reach potential customers.
