Dave‘s fifteen years in broadcast TV, live shows, and post-production have placed him in the roles of videographer, editor, television director, motion graphics developer, and producer. His network broadcast experience includes consulting for more than fifty television stations throughout North America on real-time 3D graphic solutions and the launching of HD. He’s worked with Fox News, CBS News, ABC News, ESPN, The Weather Channel, and many others. As a videographer, he’s hung out of helicopters and crawled into sewers to get a shot, has miked celebrities, and generally had more fun than most people do at work. David is author of "The Vizrt Book -Broadcast Design with Vizrt Artist. He founder and host of TutsGFX.com and is certification as a Court Video Specialist.
Anyone who runs a business, or simply anyone who peruses the internet nowadays, knows there is a shift happening in the marketing world (Well, at least we hope you know this if you're a business owner). The power is increasingly in the hands of the consumer. Today’s top marketing companies and top consumer brands know that modern marketing is about providing great educational content for their consumers rather than giving the hard sell.
Although you may not know it, family owned businesses are a big part of the economic force in North America today. Not only do family businesses create jobs, impact the economy, and help communities but they aslo drive innovation, change and stewardship as well. Plus they are representatives of the American dream.
In just the past few years there have been some very dramatic changes and disruptions to content production and distribution. What is in store the video and marketing industry? We wanted to share some things that are going to make an impact this year.
Blogging is hard; there is no doubt about it. It’s even harder creating a successful blog as a whole. So don’t give up hope if your blog doesn’t seem to be doing what you need it to be doing because this isn’t a new concept. Seven years ago, Technorati projected that 95% of blogs were unsuccessful because of their authors neglecting them. How can we save our blogs from abandonment?
Though that's a bold title, it may not be as crazy as it sounds. Millions of people search online for products or services and companies spend billions every year on getting found. But for some, that is turning against them.
You have blogs, newsletters, podcasts, hopefully video and products / service information that targets a broad general audience. However, when you really think about it, how is that working out for you as a content marketing strategy?
Ask yourself, “Who is the audience I am trying to reach with my services?”
Avanti Vision recently did a research campaign of over 100 dumpster rental companies across the United States. After talking to mostly the business owners themselves it was surprising how many seem to have said the same thing no matter what geographic or metro area they were in.