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David McManus

Dave‘s fifteen years in broadcast TV, live shows, and post-production have placed him in the roles of videographer, editor, television director, motion graphics developer, and producer. His network broadcast experience includes consulting for more than fifty television stations throughout North America on real-time 3D graphic solutions and the launching of HD. He’s worked with Fox News, CBS News, ABC News, ESPN, The Weather Channel, and many others. As a videographer, he’s hung out of helicopters and crawled into sewers to get a shot, has miked celebrities, and generally had more fun than most people do at work. David is author of "The Vizrt Book -Broadcast Design with Vizrt Artist. He founder and host of TutsGFX.com and is certification as a Court Video Specialist.
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Recent Posts

Not All Leads Are Created Equal

Jan 3, 2017 8:05:00 PMBy David McManus Posted in SEO, Lead Generation

Any business owner or sales person can tell you that: NO new leads = NO new business. Without sales, you don't exist.

Lead Generation is tough for any business, especially when they have little experience or time to execute a proper strategy. Advertising is questionable, cold calling doesn't work and the only certainty is a business needs new leads to survive and grow.

Unfortunately, since most new businesses have little experience in generating new leads, they make the mistake of signing up for online service directories or buying space in one of those coupon publications in hopes that it will help in generating leads. Sadly, only after spending their money on these services, will they realize how poor the quality and consistency of these supposed "leads" are. 

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Topics: SEO, Lead Generation

Inbound Marketing VS SEO: Which is more effective?

Nov 23, 2016 3:00:00 PMBy David McManus Posted in Inbound Marketing, SEO

Inbound vs SEO, which is better? Businesses, both large and small know that having a website is an absolute must. And in order for that website to be found in search engines, it must be properly promoted and/or optimized. If you're a business owner or work in a marketing capacity then you've heard the terms SEO (search engine optimization) and inbound marketing. 

Both are online marketing strategies that can be used to promote your business and help you get found online.

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Topics: Inbound Marketing, SEO

How Much Does Marketing Cost?

Nov 9, 2016 12:10:00 PMBy David McManus Posted in Marketing Trends

You have the best service or product in the world. The trouble is, nobody knows about it. How do you make more people know about your product today then they did yesterday? That's where marketing comes in.

Marketing is a broad term nowadays and it's easy to get confused by all the strategies and/or technologies you “should” or "can" be using to help your company grow. Many factors contribute to the success and growth of a business, but without marketing and sales (smarketing), a business has little chance of growth, exposure or success. 

Companies continue to spend money on marketing because it matters to their bottom line. However, the amount each company spends differs according to  a number of factors including: growth goals, revenue and industry. 

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Topics: Marketing Trends

Industrial Marketing Strategy: Using Content Marketing To Grow

Oct 18, 2016 11:00:00 PMBy David McManus Posted in Inbound Marketing, Video Marketing, content marketing, digital marketing

Content marketing is a great way to generate quality leads and get consumer buy in for industrial manufacturers or industrial distributors. When you have all the pieces in place and put in the consistent work to produce the right kind of industrial content, you begin building real value to your customers and potential customers alike.

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Topics: Inbound Marketing, Video Marketing, content marketing, digital marketing

Pay for Performance Marketing. Is It Right For Your Business?

Aug 26, 2016 1:47:14 PMBy David McManus Posted in Marketing Trends

Pay for performance marketing (pay for leads, pay for performance, pay for performance model, pay 4 performance marketing model) is a digital marketing pricing model where the marketing agency receives compensation from a business for each new lead it obtains for the business. The agency creates marketing campaigns and promotions to garner and convert leads. Thus getting paid for the lead when it is passed onto the business.

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Topics: Marketing Trends

Philadelphia Video Production; 5 CONSIDERATIONS WHEN CHOOSING A Company

Aug 10, 2016 10:35:44 AMBy David McManus Posted in Video Marketing, video seo, Video Production, Video production tips

Video is used everywhere nowadays. Long gone are the days when it was a medium just for the television. Which is a good thing because small companies can now use video technology to promote their business in creative ways instead of wasting a small fortune on TV advertising. 

Sure TV advertising might be worth something for a huge company like Procter & Gamble (who spent 4.5 billion on TV advertising in 2014) but most small companies don't have a budget of a country, which is basically what it costs to produce a television spot and buy the air time as well. The companies that rely on television advertising are quickly disillusioned by the questionable demographics Nielsen provides and the low return on investment the spot actually delivers. That's why P&G cut their TV ad spend over $500 million in 2015 and shifted that to a digital marketing spend...simply because it believes online ads deliver a higher return on investment than TV or print.

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Topics: Video Marketing, video seo, Video Production, Video production tips

11 Reasons People Will Love Your Contractor Website

Jul 28, 2016 9:30:00 AMBy David McManus Posted in content marketing, Web Design, Blogging, video seo, Video Marketing

 

Okay, love is a strong word but people do not hesitate in using it when describing things that they...well like, a lot. So, when people are looking to get work done on their home and they land on your contractor website, you need to put your best face forward. Having a website that is properly optimized, designed with mobile in mind and able to generate leads will set your site apart from all the other contractor websites in your region.
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Topics: content marketing, Web Design, Blogging, video seo, Video Marketing

How to edit 360° video

Jul 13, 2016 6:00:00 PMBy David McManus Posted in content, video seo, Broadcast Video, Online Video, Video Marketing

We've discussed using 360 video for your business and how to shoot 360° video for your business. Next, you'll need to know how to edit 360 video.

Okay, now that you have some footage shot with your 360° camera, you'll need to edit the footage into a completed piece. When it comes to editing 360 footage, the cameras used in this project both have their own unique approach.

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Topics: content, video seo, Broadcast Video, Online Video, Video Marketing

How to shoot 360° video

Jul 7, 2016 6:00:00 PMBy David McManus Posted in Small Business Marketing, Video production tips, Video Production, Video Marketing, Post Production, Broadcast Video, video seo

As mentioned in the previous post, we've been excited about 360 video for a while and the impact it is going to have on content for businesses, broadcasting and gaming worlds.

Our last post on 360° video showed examples of pictures and video, each of which were deployed and utilized in different ways. The process of creating a 360 video is a bit more involved than creating a conventional video and more involved than just taking a 360 photography. While experimenting with this technology we put together a three part series of videos that shows how we shot and edited our 360 videos...this post is about how to shoot 360 video for your business.

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Topics: Small Business Marketing, Video production tips, Video Production, Video Marketing, Post Production, Broadcast Video, video seo

Using 360 Video for Your Business

Jun 29, 2016 5:30:00 PMBy David McManus Posted in Small Business Marketing, Video production tips, Online Video

We've been excited about 360 video for a while and the potential uses it might have for businesses...not to mention personal uses as well.

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Topics: Small Business Marketing, Video production tips, Online Video