I'm sure you've heard the term Search Engine Optimization. Which is the process of getting your site ranked on search engines. A website is not just the face of your business, it's a way to get new customers to your business. But before you can get any new customers through your website, your company (website) will need to rank on search engines. Ultimately your goal should be to get on the first page of Google. Ranking on the first page of Google is easier said than done but to do it, you can deploy two SEO methodologies.

How does Google affect your tree service business?

Google can have a massive effect on the success and failure of your tree service business, whether you know it or not. The last thing you need (or want) to worry about is whether your business shows up on the first page of google when someone searches tree services in your town. But the reality is, catering to Google can help you dominate your competition and bring you potential new customers as well.

Inbound marketing vs outbound marketing. What is the difference between the two and which one is better for your business?

Whichever industry you work in, you have a choice when it comes to marketing your business - using  the inbound marketing process or outbound techniques. 

Is your full service digital agency holding you back?

You’re busy running a company, doing a little bit of everything, with what seems like never enough time. That's why you're thinking of hiring a marketing agency. Awesome! There's never been a better time to be a client thanks to the range of marketing agency choices out there.

For many tree service companies winter is the slow part of the year. This is a great time to conduct an SEO review of your tree service website. Every day brings something new with your tree service business and every year brings something new in the world of tree service SEO. These two subject matters (tree's and SEO) may not seem related, but both are needed for your tree service business to survive and thrive in the coming years. As a tree service owner you spend your days focused on trees, jobs and customers, not on little details like SEO. But SEO is important in getting your company known and attracting new customers, regardless if you have the time or knowledge to do it, which you probably don't.

Any business owner or sales person can tell you that: NO new leads = NO new business. Without sales, you don't exist.

Lead Generation is tough for any business, especially when they have little experience or time to execute a proper strategy. Advertising is questionable, cold calling doesn't work and the only certainty is a business needs new leads to survive and grow.

Unfortunately, since most new businesses have little experience in generating new leads, they make the mistake of signing up for online service directories or buying space in one of those coupon publications in hopes that it will help in generating leads. Sadly, only after spending their money on these services, will they realize how poor the quality and consistency of these supposed "leads" are. 

Inbound vs SEO, which is better? Businesses, both large and small know that having a website is an absolute must. And in order for that website to be found in search engines, it must be properly promoted and/or optimized. If you're a business owner or work in a marketing capacity then you've heard the terms SEO (search engine optimization) and inbound marketing. 

Both are online marketing strategies that can be used to promote your business and help you get found online.

You have the best service or product in the world. The trouble is, nobody knows about it. How do you make more people know about your product today then they did yesterday? That's where marketing comes in.

Marketing is a broad term nowadays and it's easy to get confused by all the strategies and/or technologies you “should” or "can" be using to help your company grow. Many factors contribute to the success and growth of a business, but without marketing and sales (smarketing), a business has little chance of growth, exposure or success. 

Companies continue to spend money on marketing because it matters to their bottom line. However, the amount each company spends differs according to  a number of factors including: growth goals, revenue and industry. 

Content marketing is a great way to generate quality leads and get consumer buy in for industrial manufacturers or industrial distributors. When you have all the pieces in place and put in the consistent work to produce the right kind of industrial content, you begin building real value to your customers and potential customers alike.

Pay for performance marketing (pay for leads, pay for performance, pay for performance model, pay 4 performance marketing model) is a digital marketing pricing model where the marketing agency receives compensation from a business for each new lead it obtains for the business. The agency creates marketing campaigns and promotions to garner and convert leads. Thus getting paid for the lead when it is passed onto the business.