Video content is one of the most powerful tools a business can deploy to connect with and educate its audiences. Long-form videos offer a great way to introduce and inform viewers about a brand, product, or service, while short-form videos can showcase a brand’s personality in a fun and engaging way. Research indicates that video content improves users' understanding of products or services, and helps drive website traffic.

Topics: Video Marketing, Inbound Marketing, Lead Generation, video seo, Video production tips, Post Production, Online Video, Video Production, Amplify Your Content, Advanced Targeting, Content Marketing Company, digital marketing

In our era of digital domination, home service companies, such as Tree Services and Roofers are rediscovering the success of a traditional marketing approach: Direct mail. While marketing online offers extensive benefits, direct mail campaigns provide an additional personal touch that resonates deeply with your neighbors. Direct mail can be used as a stand-alone marketing piece or can be combined with digital to double the impact of your efforts.

Topics: Local Search, Lead Generation, Marketing Trends, Advanced Targeting, digital marketing, Direct Mail, Branding

 

Phone calls might seem like an outdated concept compared to texts, emails, and other digital communications. However, when you need immediate assistance or information from a company, phone calls are invaluable. They provide a direct line for booking services and connecting with potential customers, making them a crucial tool for businesses. Many companies view incoming calls as their primary means of engaging with leads and closing sales.

Topics: content marketing, Closed Loop Marketing, Sales and Marketing, Call to Action, Advanced Targeting, Content Marketing Company, tree service leads, digital marketing

 

Creating high-quality content is the cornerstone of effective SEO strategies. Good content not only attracts and engages your audience but also significantly boosts your website's search engine rankings. In the competitive digital landscape, it’s essential to prioritize content that adds value and is well-optimized for search engines.

Topics: Lead Generation, content marketing, Marketing Trends, Rankings, content, Amplify Your Content, digital marketing

You are a business aiming to boost customer engagement, drive sales, and foster loyalty. What are the benefits of techniques such as geo tracking, customer list and loyalty programs and the impact they have on businesses that utilize them versus those that do not?

Topics: Social Media, Mobile Marketing, Marketing Trends, digital marketing

 

Remarketing, also known as retargeting, is a digital marketing strategy that holds immense value for manufacturing and equipment distributors. It's not just about getting visitors to your site; it's about converting those researchers into buyers. By presenting targeted ads to individuals who have interacted with your brand but haven't taken the desired action, remarketing aims to reignite their interest and guide them back to your business.

Topics: Small Business Marketing, Mobile Marketing, Sales and Marketing, Marketing Trends, content, digital marketing

In today's competitive landscape, businesses in the service industry often face an uphill battle to establish their presence and grow their customer base. One key factor that sets successful companies apart, from unsuccessful ventures, is their commitment to marketing. Marketing isn't just an expense; it's an investment that can transform your business into multimillion-dollar enterprises. In the next section, we'll discuss why spending money on marketing is a worthwhile investment and share inspiring stories of service industry companies that have achieved remarkable success through their marketing strategies.

Topics: Small Business Marketing, content marketing, Tree Service Marketing, Sales and Marketing, Content Marketing Company, digital marketing

Every business owner in the service industry knows the importance of getting the word out there about what their business offers and what sets them apart from the competition. With different mediums such as direct mail or digital marketing available to reach your prospective customers, developing a strategy that best benefits your business is essential. Let’s take a look at the benefits of each of these mediums versus the other to help you strategize for your business.

Topics: Lead Generation, Sales and Marketing, Marketing Trends, digital marketing

Developing a plan to reach your target audience, such as customers who may need a new roof, is one of the priorities of your business. There are several channels you can use to reach consumers, such as direct mail, digital marketing, reputation monitoring, and video production. Learn more about these plans and how to find the right strategy for your roofing business.

Topics: Small Business Marketing, Reputation Management, Sales and Marketing, Video Production, digital marketing

As a small business owner, you need to know that your online reputation is how your business is viewed in the marketplace. Future customers are relying on your online reputation to decide whether or not they should do business with you, and it’s vital to future growth to grow a positive online reputation and protect it.

Topics: Mobile Marketing, Reputation Management, Tree Service Marketing, Google, Ice Cream Business, Family Owned Businesses, Content Marketing Company, digital marketing