There can be countless reasons why your web video failed to get results. From hiring your neighbor’s cousin’s friend (who just happens to dabble in video production when he feels like it) to putting absolutely no pre-production thought into the intended purpose of the video, web videos fail for countless reasons.
Video has seen massive growth in the last few years and is no longer a passing fad or over hyped marketing tool.
Using video in your marketing campaigns could increase your overall business and brand awareness. It’s highly likely that your competitor is using video, so hop on the train and do not let the video opportunity pass you by.
Optimizing video for search engines on the web follows the same premise as optimizing any other article or page, with some differences. Because the video itself is not textual content, how does the engine know what makes your video more relevant than the next? There are things you can do to help the engines "see" your video. Video SEO for YouTube is more targeted than for the internet in general, but best practices for both are listed below: