Inbound Video Marketing: The Next Online Marketing Revolution
There is a lot of talk these days about inbound marketing; the forms of marketing that involve customers finding you at the moment they are...
The Ultimate Video Guide to Keyword Discovery and Strategy
There are a lot of components that go into a successful online marketing strategy, and one of the most important is keyword selection.
What do we...
Buyer Personas and Why They're Crucial to Marketing Efforts
Why Content Marketing Means Success
When creating content for your business you should always be thinking about your buyer personas. What exactly...
What is the Google Hummingbird Algorithm
This past September (2013), Google made a big splash with its first algorithm replacement in years – dubbed the “Hummingbird.” Sure, Google has...
Where to Use Video in Your Sales Process to Crush Your Competion
There is little doubt video should be an essential part of your marketing campaign. But did you know video can be utilized to work throughout your...
5 Steps to Creating a Winning Video Testimonial for your Business
There is no doubt that video is the most powerful medium for businesses to showcase the success stories of their clients/customers. Written...
How to Write an Effective Script For Your Business
Congratulations on knowing the importance of writing a script for your video. The script is not easy, it’s time-consuming but will save you time in...
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15 Things Not to do on Your Website Homepage
Your website homepage is the face of your business, but sometimes it’s about what you don’t do as much as it is what you do. This can ring...
How to Manage your Online Reputation
You might think that online reputation management isn’t something you should concern yourself with. I'd implore you to reconsider that thought!