One question we get often when talking to business owners is. Should I invest in SEO or content marketing? 

It said a lot, but not enough; nobody knows what search engines are truly looking for in an itemized list fashion except the powers at be.  Sometimes though, you can simply just be observant towards who and what shows up in search engine results and why.

The first thing you should understand regarding H1 or header tags are its purpose because that alone helps you understand why search engines like Google, Yahoo and Bing rely on them so much.  Consider an H1 tag for how it’s named, a ‘header’ tag.  When you were in grade school or college would you hand a teacher a paper with no heading?  Absolutely not, the header basically introduces your entire article to the reader.  Search engines feel the same way.  They would like to know what your article or webpage is about.  How convenient for the article to have a header, where they summarize it in as few words as possible?

Alternative Text is an awesome way to communicate with search engines.  Alternative text is the info buried in the coding of a photograph describing what the picture is of.  The most important beneficiary to alternative text is a person who is visually impaired depending on what they call a ‘reader’.  The reader will scan over a photograph and read back to the individual looking at it what the picture is of.  For instance, if the picture is of an elephant and the alternative text reads ‘African elephant’, when the users mouse hovers over the picture, the words ‘African elephant’ will be read back to them.

Content. Content. Content. We talk about it a lot as inbound marketers, but we are not taking it as 

seriously as we should. Only 44% of B2B marketers have a documented content strategy, and only 39% of
B2C marketers have one. Content is the foundation of inbound marketing so there should be nothing stopping any of us from creating a dynamite content strategy. The question is, why should we be spending so much time on something so fundamental? Here’s why:

First to answer the questions; what you did wrong, if you did anything wrong and it’s not a technical error that caused your rankings to drop, know it’s not the end of the world and there’s solutions for you out there.  It’s just NOT RECOMMENDED TO DEAL WITH THIS ALONE.  You obviously did something wrong the first time and trying to fix this yourself may either cause your situation to be worse or just have you wasting more time.  

With all the different variables and algorithms out there affecting your SEO rankings, it is not uncommon for a rumor or ‘myth’ to propagate regarding what to do and what not to do in order to get website traffic.  During my time in the SEO field I have heard on a number of occasions people tell me that ‘Google no longer looks at meta tags’ or ‘Google no longer looks at keyword tags’.  I’ll explain where this rumor came from, how it became mixed up and why it’s not only untrue, but dangerous to ignore. 

Ladies and Gentlemen…. For the thousands reading blogs, and the millions & MILLIONS surfing the web…. Let’s get ready to RUUUUMBLE!! In one corner, we have the flashy, quick-hitting, upstart – Pay Per Click (PPC). In the other, the grizzled, yet savvy, veteran – Search Engine Optimization (SEO). Both have their fans, both have their detractors. Who will win the search engine Marketing/Advertising bout for the ages? It’s anybody’s guess at this point. 

SEO stands for Search Engine Optimization.  I know what search engines are, and I know what optimization means, so this should be easy.  In concept, it is.  Get as many people to come to my website as possible when they search for certain words.  Simple.  So, the more times I use those particular words, the higher I’ll show up on the results page…. Right?

Whether you are a business owner or the marketing director for your employer, you know that your company’s website is important for lots of reasons: to have an online presence, to provide information and demonstrate your expertise in your particular industry, and to secure new and repeat business.  While these reasons for creating and maintaining an engaging, informative, and effective website are all indisputable, how you choose to present content and information on your website is debatable. However, some Philadelphia SEO Companies won’t agree; they’ll swear there’s only one way to present your information and market your company online. What’s worse, the reasons many of the Philadelphia SEO Companies give for insisting you use SEO content only are downright lies.