Nearly all consumers today look for new products and services online. They find new companies by searching Google, sifting through Google Business Profiles, and browsing social media platforms. A good digital marketing strategy helps you to build up a solid online presence so you become the most well-known local business in your industry.
To stand out from the competition and secure success in the future, marketing and advertising your services and products online is crucial. Capitalizing on a multifaceted approach that employs tactics such as maintaining social media presence, launching a website and establishing a Google Business profile can further elevate your company's appeal. The beauty of these technologies lies in its accessible cost and ability to generate outstanding results over sustained periods. Don't hesitate to make your business thrive tomorrow by implementing these steps today.
Social Media
With 4.5 billion social media users worldwide, sites like Instagram, TikTok, and Snapchat draw a substantial crowd of Millennials and Gen Z, making it possible to attract and reach a younger audience.
For businesses, creating strong profiles on these platforms can be an effective strategy. Additionally, most social media accounts are free to use, making it a cost-effective way to engage with diverse customer bases. However, social media management can be time-consuming, with regular posting being significant. A practical solution is to use a platform like Social Media Plus, allowing you to schedule posts ahead of time, manage multiple accounts easily, and interact with your audience efficiently.
Google Business Profiles
Google is the preferred search engine of almost 92% of internet users worldwide, making it a valuable platform for advertising and reaching local customers of all demographics. Customers often seek out competitive services through Google My Business profiles to compare ratings.
As your GMB profile showcases your opening times, reviews, and contact information, it serves as a crucial destination for customer engagement. Thus, updating and maintaining an appealing and accurate profile is essential for gaining positive attention from customers. Conduct regular checks and updates, verifying your profile, correcting opening times and contact details, and adding appealing visuals to enhance your customer reach.
Your Website
With Google dominating as the leading search engine utilized by customers' searches, securing a high rank on the search engine results page can significantly increase new customer audience visibility.
Studies indicate that 25% of people click on the first suggested result, and almost everyone clicks on one of the top ten results. Employing SEO tactics to optimize website content, such as keyword placement, website speed optimization, simplification of site navigation, and appealing image incorporation can increase website traffic.
Requesting an SEO review consultation from Avanti Vision can streamline this process for your business operations. Comprehensive online marketing strategies can be time-consuming and complex to create from scratch. Contact us at Avanti Local to customize an all-inclusive and tailored marketing package, including social media, GMB, and SEO to satisfy your business needs.
