--- title: Why Use Video to Communicate With Your Online Market? description: Why use video to communicate to your audience? Because video delivers a clear and concise message when done right. image: https://inboundmarketing.avantivision.com/hubfs/Blog_Images/2017/why%20use%20video.jpg --- [ << Back to Blog ](https://inboundmarketing.avantivision.com/blog) [Video Marketing](https://inboundmarketing.avantivision.com/blog/topic/video-marketing) # Why Use Video to Communicate With Your Online Market? ![Image of Avanti Vision](https://inboundmarketing.avantivision.com/hs-fs/hubfs/Avanti%20Symbol%20facebook.png?height=60&name=Avanti%20Symbol%20facebook.png) ###### Avanti Vision ###### Share [mailto:?subject=Check%20out%20https://inboundmarketing.avantivision.com/blog/2011/why-use-video-to-communicate-with-your-online-market%20&body=Check%20out%20https://inboundmarketing.avantivision.com/blog/2011/why-use-video-to-communicate-with-your-online-market&media=https://cdn2.hubspot.net/hubfs/325667/Blog_Images/2017/why%20use%20video.jpg](mailto:?subject=Check%20out%20https://inboundmarketing.avantivision.com/blog/2011/why-use-video-to-communicate-with-your-online-market%20&body=Check%20out%20https://inboundmarketing.avantivision.com/blog/2011/why-use-video-to-communicate-with-your-online-market&media=https://cdn2.hubspot.net/hubfs/325667/Blog_Images/2017/why%20use%20video.jpg) ![why video](https://inboundmarketing.avantivision.com/hs-fs/hubfs/Blog_Images/2017/why%20use%20video.jpg?height=420&name=why%20use%20video.jpg) There is presently a rather large disconnect between what internet users want and what website owners are delivering to them. Let me explain. Statistics show that a majority of consumers going online today are spending at least part of their time looking at videos. This is a major reason why YouTube is now the world’s second-largest search engine behind only Google. Statistics also indicate that only 3%-4% of the millions of websites out there are currently using video. This presents a great opportunity for you. Can you imagine in any given market only about 4% of the producers giving the consumers what they want? This shows how slowly webmasters are adapting to the ever-changing internet landscape, and why you should take advantage of this fact. What if you were one of the 4% giving your consumers what they want? This is a perfect opportunity to differentiate yourself from your competitors and stand out in the marketplace. ![why use video.jpg](https://inboundmarketing.avantivision.com/hs-fs/hubfs/Blog_Images/2017/why%20use%20video.jpg?width=494&name=why%20use%20video.jpg) Why use video? In addition to being one of the first in your industry to use video on your website, videos also give you several other advantages: With the [use of video](https://www.avantivision.com/en/seo-services), you will be able to control your message and quickly build personal relationships with potential customers and clients around the world. It is the next best thing to being in the same room with your target audience, and it allows you to “be” in literally millions of places at the same time. This is like having a large team of virtual “salespeople” working 24/7 to build your customer base faster than you ever thought possible.   ### Leave a Comment ![Image of Avanti Vision](https://inboundmarketing.avantivision.com/hs-fs/hubfs/Avanti%20Symbol%20facebook.png?height=150&name=Avanti%20Symbol%20facebook.png) #### Avanti Vision Get Ahead, Stay Ahead Marketing ###### Blog posts ## Related Articles. [![video marketing today](https://inboundmarketing.avantivision.com/hs-fs/hubfs/Blog_Images/2025%20Optimized/live%20video%20camera.jpg?height=230&name=live%20video%20camera.jpg) ](https://inboundmarketing.avantivision.com/blog/5-reasons-why-online-video-marketing-is-useful-for-your-company-today) [Video Marketing](https://inboundmarketing.avantivision.com/blog/topic/video-marketing) [Broadcast Video](https://inboundmarketing.avantivision.com/blog/topic/broadcast-video) [Inbound Marketing](https://inboundmarketing.avantivision.com/blog/topic/inbound-marketing) [video seo](https://inboundmarketing.avantivision.com/blog/topic/video-seo) [Video production tips](https://inboundmarketing.avantivision.com/blog/topic/video-production-tips) [Online Video](https://inboundmarketing.avantivision.com/blog/topic/online-video) ![Image of Avanti Vision](https://inboundmarketing.avantivision.com/hs-fs/hubfs/Avanti%20Symbol%20facebook.png?height=60&name=Avanti%20Symbol%20facebook.png) ##### Avanti Vision ### [5 Reasons Why Online Video Marketing Is Useful For Your Company Today](https://inboundmarketing.avantivision.com/blog/5-reasons-why-online-video-marketing-is-useful-for-your-company-today) ##### Video marketing: Online video marketing is an easy and convenient way for people to consume... [Read more ](https://inboundmarketing.avantivision.com/blog/5-reasons-why-online-video-marketing-is-useful-for-your-company-today) [![what does a video cost](https://inboundmarketing.avantivision.com/hs-fs/file-510907707-png/Blog_Images/What_Does_Video_Production_Cost.png?height=230&name=What_Does_Video_Production_Cost.png) ](https://inboundmarketing.avantivision.com/blog/how-much-should-a-video-production-cost-) [Video Marketing](https://inboundmarketing.avantivision.com/blog/topic/video-marketing) ![Image of Avanti Vision](https://inboundmarketing.avantivision.com/hs-fs/hubfs/Avanti%20Symbol%20facebook.png?height=60&name=Avanti%20Symbol%20facebook.png) ##### Avanti Vision ### [How Much Should a Video Production Cost?](https://inboundmarketing.avantivision.com/blog/how-much-should-a-video-production-cost-) This is one of the first questions you will have when producing your video. Video production costs... [Read more ](https://inboundmarketing.avantivision.com/blog/how-much-should-a-video-production-cost-)