The print vs digital debate has been ongoing for several years now. We’re now at the tipping point and beginning to see the shift in this marketing industry. Just take notice of how many people are using their smartphones, tablets, or computers daily to search for products or services and the decline in reading newspapers, magazines, or junk mail.
The print industry is struggling to keep up: adapting the if you can’t beat them, join them. The majority of all newspapers are online now and some have even stopped print production altogether.
As a business owner, if you have used print advertising in the past, you may need to re-adjust or start shifting your marketing dollars to better use them in the digital realm. Without a solid digital marketing plan to complement your efforts, your print campaign will be dead in the water.
With postal and printing costs soaring you should ask yourself if direct mail is worth it. Especially, if you can reach a more targeted market with a website, which by the way may be cheaper, offer more call-to-action opportunities, and will provide better analytical tracking.
Though print and web campaigns can get expensive, the takeaway with digital is that you have the power to monitor site traffic to see what is working and what is not. If you send out 1000 direct mail pieces and you get no response, then you have to guess: Was it the list of addresses, did the people you sent it to not read it, or was your ad simply ineffective?
Remember, every marketing effort that fails will cost you money and time. So, if you’re not sure where to start or need help, contact us. We’ll provide a free consultation and answer any questions you may have.