Trying to solve marketing problems can be what brings your business down even in the long run. Say what? It turns out that marketers having trouble jump to the conclusion that their website is the problem. It definitely could be, but hiring a web design company to give your site a full makeover is not what you need to be looking into. I hate to break it to you, but web designers do not specialize in marketing and solving your marketing problems; they specialize in making things pretty, and the more makeup you put on the problem area, the worse it will get.
Topics: Web Design
Content. Content. Content. We talk about it a lot as inbound marketers, but we are not taking it as
seriously as we should. Only 44% of B2B marketers have a documented content strategy, and only 39% of
B2C marketers have one. Content is the foundation of inbound marketing so there should be nothing stopping any of us from creating a dynamite content strategy. The question is, why should we be spending so much time on something so fundamental? Here’s why:
Social media is increasingly becoming more popular as a business tactic all over the world. Yeah, we all obviously know that. The Social Media Examiner showed that 92% of respondents of a study done in 2014 said that social media is crucial to business. Even with that being said, dry and unappealing content is still being shared on screens everywhere. It’s a travesty.
Topics: Social Media
No matter what the situation may be, there are always people rooting for the underdogs. Is it their likeability? Their innocence compared to the big dogs? There are a lot of things that make people cheer for the underdogs, but the business world is like the ever popular story of David and Goliath. Big companies, or in other words the Goliaths, seem to dominate in sales because of their size. However, smaller businesses, or the Davids if you will, have a competitive edge that can put them on top.
Topics: Lead Generation