SEO stands for Search Engine Optimization. I know what search engines are, and I know what optimization means, so this should be easy. In concept, it is. Get as many people to come to my website as possible when they search for certain words. Simple. So, the more times I use those particular words, the higher I’ll show up on the results page…. Right?
Whether you’re the owner of an established, exceptional tree trimming and removal service or have just recently started your business in this highly-competitive industry, your goals are the same:
Whether you’re at the helm of a family-owned brick-and-mortar business in Philadelphia or the Marketing Director of a world-wide corporation, it’s essential not only to develop relevant marketing initiatives that reflect your brand, but also to identify exactly from which of your marketing channels customers find their way to your company. By being able to both launch engaging marketing efforts and analyze how that traffic got to your company website, you not only affirm the value of your marketing campaigns, but also gain invaluable insight into how and where to invest your marketing dollars to experience a consistent Return on Investment. How do you achieve this successfully?
As with all major decisions for your business, taking the time to do your due diligence before you hire a service to help you bring your marketing plans and business goals to fruition will be time well-spent. Choosing the right web design company is no exception; in fact, since your company’s presence on the Internet has the power to launch your business to wonderful new heights, the web design company you hire to create this essential marketing tool needs to be experienced, creative, innovative, and quality-focused. Unfortunately, however, even many of the well-established web design companies in Philadelphia make common mistakes when creating a client’s website. Here’s a look at 5 of the most common mistakes many Philadelphia web design agencies make:
Topics: Web Design
Whether you are a business owner or the marketing director for your employer, you know that your company’s website is important for lots of reasons: to have an online presence, to provide information and demonstrate your expertise in your particular industry, and to secure new and repeat business. While these reasons for creating and maintaining an engaging, informative, and effective website are all indisputable, how you choose to present content and information on your website is debatable. However, some Philadelphia SEO Companies won’t agree; they’ll swear there’s only one way to present your information and market your company online. What’s worse, the reasons many of the Philadelphia SEO Companies give for insisting you use SEO content only are downright lies.
You've produced awesome video and now want to display it on your website for your audience to view. This is usually an afterthought as we are so used to video just working on the web. So "What is the best way to add video to a website?" Here are some important considerations before posting your video.
Topics: Video Marketing
This is one of the first questions you will have when producing your video. Video production cost can be as high or as low as your budget permits. It’s akin to just about anything else that has to be constructed or produced. It all comes down to budget, and doesn’t mean that the more money you spend, the better video you will have. There are many intricate parts to consider in order to receive the best results.
Topics: Video Marketing
When it comes to a call to action - be it via an email blast, a direct mail piece, or even a website landing page, many business owners miss out on tried-and-true methods because they are either trying to blaze a different trail or they just have not done enough research on existing call to action samples to know how to craft an effective sales pitch.
Optimizing video for search engines on the web follows the same premise as optimizing any other article or page, with some differences. Because the video itself is not textual content, how does the engine know what makes your video more relevant than the next? There are things you can do to help the engines "see" your video. Video SEO for YouTube is more targeted than for the internet in general, but best practices for both are listed below:
As a business of any size, expanding your customer base and getting the word out about your brand are two of the most important factors to your company’s survival as well as its growth. This is why marketing your brand is of such utmost importance. When it comes to marketing, there are two main types: outbound and inbound marketing.