With the numerous Google updates over the past few years, the term “content marketing” has become more popular as businesses have realized the importance of investing in quality content to build a successful online marketing strategy.

True, quality content has been preached for years. But in the old days (like before 2011), Internet marketers could get away with taking shortcuts to manipulate Google’s algorithm. This meant posting cheap content and/or spinning hundreds of versions of the same article in hopes of building a bunch of unique backlinks quickly.

 There is a lot of talk these days about inbound marketing; the forms of marketing that involve customers finding you at the moment they are searching for the solution you have to offer, as opposed to you going after them. As Internet video becomes more accessible and available on more devices, the next evolution you'll begin to notice is inbound video marketing.

This past September (2013), Google made a big splash with its first algorithm replacement in years – dubbed the “Hummingbird.” Sure, Google has been making updates over the years to their current algorithm, but this is the first time in at least a decade that they have made a change this major. To help better understand what this change will mean to your business, it may be helpful to take a step back and clarify some things about search results.

There is no doubt that video is the most powerful medium for businesses to showcase the success stories of their clients/customers. Written testimonials are nice, but nothing beats testimonial videos for making a deep emotional connection with prospects and showing the public how current customers truly feel about your business.

That said, there’s a right way and a wrong way to create a video testimonial. Get this right, and your business could see a phenomenal ROI from your marketing efforts. Get this wrong and, well…you know the rest. 

Your website homepage is the face of your business, but sometimes it’s about what you don’t do as much as it is what you do. This can ring particularly so on the subject of your website design. There are lots of things that can send visitors screaming into cyberspace to escape these grievous errors. Let‘s find out if any of these sound familiar to you.

You might think that online reputation management isn’t something you should concern yourself with. I'd implore you to reconsider that thought!

Here’s how Google+ can supercharge your content strategy

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