K.I.S.S...keep it simple stupid. It's an acronym you've probably heard or even told yourself at one point to never over complicate things and keep it simple. This adage can hold true for many things in life including marketing techniques to enhance your tree service company.
You've got 99 problems but a branch isn't one of them. If you're running a tree service company, the easiest part of your day is actually taking the branch or tree down. As a business owner, you've got 99 other problems that you have to deal with before you even step onto that lawn and start the chainsaw.
Working in the tree care industry requires problem resolving that can be both difficult and expensive. On any typical day there are many potential hazards that could go wrong and problems that could arise. You're dealing with heavy materials, dangerous equipment and sometimes less than perfect employees and customers.
We could list all 99 problems that you have but let's stay positive and list some solutions to some of the 99 problems you face every day.
If you're the owner of an tree service company or working as a team leader of a tree crew then you may sometimes feel that position as a leader takes up too much of your time, never leaving you enough hours in the day to address your own work. It might seem you are always helping your team solve problems and address issues rather than fulfilling your own duties and responsibilities. As the team leader of your tree care team, you have to take on the responsibility of helping your crew in every possible way in every unique situation, as only you are positioned to help the team like no one else can. Here are some tips to motivate your tree crew to solve problems for themselves.
The ongoing long term success and profit of any tree care business relies on finding and converting new customers. That’s why lead generation or marketing is necessary to your tree service business. Because without one or the other (or both), you won’t get in front of new customers. So, when you do get in front of a potential customer, it’s important to maximize that lead/opportunity and not waste it.
So you’ve been trying to build and grow your professional tree removal business for years, but every season there’s a new guy who buys a chainsaw and a pickup truck and starts under-bidding you on jobs, stealing your potential customers. It’s a frustration we hear often from established and professional tree removal companies - because any body can call themselves a tree company, it’s getting harder and harder to compete.
Though there are many different services and niches in the tree care profession, in the mind of the consumer, most tree removal companies and services are the same. That’s a problem for you if you own a tree service business because anybody who buys a chainsaw and a pickup truck can call themselves a tree service company and underbid you on every job.
How to build a tree service brand
Every known company in the world has a logo, the reason, it allows consumers to quickly identify a company. That visual identification of your logo and its display on all marketing channels is called branding. Simply put, branding helps strangers and customers remember who you are. Branding is important and it’s something you need to consider when starting your tree service business.
I'm sure you've heard the term Search Engine Optimization. Which is the process of getting your site ranked on search engines. A website is not just the face of your business, it's a way to get new customers to your business. But before you can get any new customers through your website, your company (website) will need to rank on search engines. Ultimately your goal should be to get on the first page of Google. Ranking on the first page of Google is easier said than done but to do it, you can deploy two SEO methodologies.
How does Google affect your tree service business?
Google can have a massive effect on the success and failure of your tree service business, whether you know it or not. The last thing you need (or want) to worry about is whether your business shows up on the first page of google when someone searches tree services in your town. But the reality is, catering to Google can help you dominate your competition and bring you potential new customers as well.
Inbound marketing vs outbound marketing. What is the difference between the two and which one is better for your business?
Whichever industry you work in, you have a choice when it comes to marketing your business - using the inbound marketing process or outbound techniques.