For many tree service companies winter is the slow part of the year. This is a great time to conduct an SEO review of your tree service website. Every day brings something new with your tree service business and every year brings something new in the world of tree service SEO. These two subject matters (tree's and SEO) may not seem related, but both are needed for your tree service business to survive and thrive in the coming years. As a tree service owner you spend your days focused on trees, jobs and customers, not on little details like SEO. But SEO is important in getting your company known and attracting new customers, regardless if you have the time or knowledge to do it, which you probably don't.
Any business owner or sales person can tell you that: NO new leads = NO new business. Without sales, you don't exist.
Lead Generation is tough for any business, especially when they have little experience or time to execute a proper strategy. Advertising is questionable, cold calling doesn't work and the only certainty is a business needs new leads to survive and grow.
Unfortunately, since most new businesses have little experience in generating new leads, they make the mistake of signing up for online service directories or buying space in one of those coupon publications in hopes that it will help in generating leads. Sadly, only after spending their money on these services, will they realize how poor the quality and consistency of these supposed "leads" are.
Inbound vs SEO, which is better? Businesses, both large and small know that having a website is an absolute must. And in order for that website to be found in search engines, it must be properly promoted and/or optimized. If you're a business owner or work in a marketing capacity then you've heard the terms SEO (search engine optimization) and inbound marketing.
Both are online marketing strategies that can be used to promote your business and help you get found online.
You have the best service or product in the world. The trouble is, nobody knows about it. How do you make more people know about your product today then they did yesterday? That's where marketing comes in.
Marketing is a broad term nowadays and it's easy to get confused by all the strategies and/or technologies you “should” or "can" be using to help your company grow. Many factors contribute to the success and growth of a business, but without marketing and sales (smarketing), a business has little chance of growth, exposure or success.
Companies continue to spend money on marketing because it matters to their bottom line. However, the amount each company spends differs according to a number of factors including: growth goals, revenue and industry.
Topics: Marketing Trends
Content marketing is a great way to generate quality leads and get consumer buy in for industrial manufacturers or industrial distributors. When you have all the pieces in place and put in the consistent work to produce the right kind of industrial content, you begin building real value to your customers and potential customers alike.
Pay for performance marketing (pay for leads, pay for performance, pay for performance model, pay 4 performance marketing model) is a digital marketing pricing model where the marketing agency receives compensation from a business for each new lead it obtains for the business. The agency creates marketing campaigns and promotions to garner and convert leads. Thus getting paid for the lead when it is passed onto the business.
Topics: Marketing Trends
Video is used everywhere nowadays. Long gone are the days when it was a medium just for the television. Which is a good thing because small companies can now use video technology to promote their business in creative ways instead of wasting a small fortune on TV advertising.
Sure TV advertising might be worth something for a huge company like Procter & Gamble (who spent 4.5 billion on TV advertising in 2014) but most small companies don't have a budget of a country, which is basically what it costs to produce a television spot and buy the air time as well. The companies that rely on television advertising are quickly disillusioned by the questionable demographics Nielsen provides and the low return on investment the spot actually delivers. That's why P&G cut their TV ad spend over $500 million in 2015 and shifted that to a digital marketing spend...simply because it believes online ads deliver a higher return on investment than TV or print.
So your company is interested in doing some advertisement but not exactly sure where to begin. Facebook advertising can be a great way to start. It is low cost and can be highly targeted with Facebook’s vast access to individual user’s information. In this post, I will go over how to set up a Facebook advertisement and show you some techniques for targeting specific individuals interested in your product or service.
Okay, love is a strong word but people do not hesitate in using it when describing things that they...well like, a lot. So, when people are looking to get work done on their home and they land on your contractor website, you need to put your best face forward. Having a website that is properly optimized, designed with mobile in mind and able to generate leads will set your site apart from all the other contractor websites in your region.
Is your firm or considering a spending change in SEO, advertising or web services? Avanti Vision has some great tips on making a transition to a new agency or consultant as easy as possible.